May 01, 2012

The Chair's Corner: Rainmaking: Beyond Survival to Growth

Laura V. Farber

Bread and butter for a solo or small firm practitioner comes down to the ability to generate business. For many, it is not a function of the desire to attract new clients; it is a matter of necessity in order to survive. Many solo and small firm practitioners focus on survival, which is important, but do not always think about getting beyond survival and growing their business so that survival is a given and not a part of the dialogue.

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