January 14, 2020


43rd Annual Forum on Franchising |
October 28-30, 2020

43rd Annual Forum on Franchising | October 28-30, 2020

JW Marriott Phoenix Desert Ridge Spa and Resort | Phoenix, AZ

Wednesday, October 28

10:00am - 4:00pm

Intensive 1: Fundamentals of Franchising

Registration Fee:  $445 (only available to in-person attendees)

This program provides a comprehensive overview of franchise law for those who want a thorough introduction to this field, as well as those who want a refresher on one or more areas of franchise law practice.  Join some of the nation’s top franchise lawyers as they discuss structuring a franchise, disclosure and registration requirements, franchise relationship laws, defining and protecting a franchise system’s intellectual property, the representation of franchisees, and international franchising.  Each attendee will receive a copy of the most current edition of The Fundamentals of Franchising.


Representation of Franchisees: Allan Hillman, Garcia & Milas, PC

Disclosure and Registration:  Susan Grueneberg, Cozen O’Connor

Franchise Relationship Laws:  Karen Marchiano, DLA Piper LLP (US)

Intellectual Property:  Karen Satterlee, Hilton Worldwide Holdings Inc.

International Franchising:  Will K. Woods, Baker McKenzie

Structuring the Franchise:  Bethany Appleby