November 19, 2020 Practice Management

Tik Tok, You Don’t Stop - Diving into the Social Media Marketing Band-Wagon

November 2020 Tech Talk Corner

By Brian M. Karpf and Melissa A. Kucinski

Let’s face it - we are not getting any younger.  It really started to hit us when we consistently saw younger and younger clients walking in our doors (with more and more money as well).  How do you market to such a clientele?  Social media is where it is at!  Not only is that generation all over the internet and browsing lawyer websites, they are on their social media accounts, whether it is Facebook, LinkedIn, Instagram, or even… TikTok.  While some of the newer social media platforms may be a little too hip for us, we recognize that you can market your law firm professionally, ethically, and tastefully on social media, particularly to younger clients.   Even more than marketing your firm, social media is a great venue for creating your own personal brand.

You can market your law firm professionally, ethically, and tastefully on social media, particularly to younger clients.

You can market your law firm professionally, ethically, and tastefully on social media, particularly to younger clients.

Credit: Andrea Piacquadio via Pexels

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