Let’s face it - we are not getting any younger. It really started to hit us when we consistently saw younger and younger clients walking in our doors (with more and more money as well). How do you market to such a clientele? Social media is where it is at! Not only is that generation all over the internet and browsing lawyer websites, they are on their social media accounts, whether it is Facebook, LinkedIn, Instagram, or even… TikTok. While some of the newer social media platforms may be a little too hip for us, we recognize that you can market your law firm professionally, ethically, and tastefully on social media, particularly to younger clients. Even more than marketing your firm, social media is a great venue for creating your own personal brand.
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