September 22, 2020 Practice Management

Why Don’t You Just Blog About It: Why You Should Start a Law Firm Blog

September 2020 Tech Talk Corner

By Brian M. Karpf and Melissa A. Kucinski

Should you start a law firm blog?  To do it well is a significant time commitment, but may drive traffic to your law firm website and provide a real benefit for those potential clients who may be searching for a lawyer.  Many potential clients turn to the internet to locate their lawyer.  Even if they receive your name from a friend or family member, they will most likely go to your law firm website to do research before contacting you.  In the past, law firm websites were much like a law firm’s office space - a way to boost our own ego by hanging diplomas and bar certificates on the walls.  But, our websites are changing:  Clients need them to understand more about your firm, its services, and its approach to cases.  How better to do that than by sharing some basic information about the law?

Brian M. Karpf and Melissa A. Kucinski

Brian M. Karpf and Melissa A. Kucinski

Credit:, Zhia Victoria Photography

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