Why Don’t You Just Blog About It: Why You Should Start a Law Firm Blog

Should you start a law firm blog?  To do it well is a significant time commitment, but may drive traffic to your law firm website and provide a real benefit for those potential clients who may be searching for a lawyer.  Many potential clients turn to the internet to locate their lawyer.  Even if they receive your name from a friend or family member, they will most likely go to your law firm website to do research before contacting you.  In the past, law firm websites were much like a law firm’s office space - a way to boost our own ego by hanging diplomas and bar certificates on the walls.  But, our websites are changing:  Clients need them to understand more about your firm, its services, and its approach to cases.  How better to do that than by sharing some basic information about the law?