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December 28, 2018

Vis-à-Vis Communication is No Substitute for an Online Presence

The easiest way to develop your practice is by staying in touch with the Family Law Section’s 12,000+ members is through social media.

The Communications Committee is an underused resource that can help you leverage the power of social media to meet new connections, maintain existing relationships, and most importantly: help you develop your practice.

We encourage you to become an active social media participant by frequently commenting on, sharing, and liking the Family Law Section’s posts on Facebook, Twitter, and Instagram. Each interaction you provide creates a new opportunity for you to develop your practice, stay informed, and contribute to the family law community.

Here are few tips that will help improve your social media presence:

1. Use Influencers

Getting a social media influencer to share your stories is one of the best ways to bring a greater awareness to critical legal issues in your jurisdiction. Utilizing the ABA Family Law Section’s influence is an invaluable resource. And the Communications Committee can help you blast out relevant stories.  But only if you reach out to us.

If you have important news to share including recent victories, legislative updates, appellate rulings, or other breaking family law news from your jurisdiction, contact us to get your content shared.

2.      Don’t be selfish—share

A quick way to create a bad impression at any party is to talk only about yourself.  Social media is no different.  Instead, you can use social media to actively engage others by providing meaningful discussions about important topics in family law.

If you don’t know what to say, simply share the ABA Family Law Section’s posts on Facebook, Twitter, and Instagram.  Sharing is the easiest and most overlooked way to develop your practice and contribute to the community.  And it’s free.

3.      Upload original photos and videos with hashtag #abafamilylaw

One of the easiest ways to get positive attention on social media is to post original photos and videos.  Unfortunately, mobile phones are how must people access social media.  And photos and videos get the most amount of screen space.  This makes it increasingly more difficult for written words to stand out.

Platforms such as Facebook rely on their own secretive algorithms to determine what appears in your newsfeed.  And if you don’t understand what Facebook is looking for, your posts are doomed out of the gate. For example, sharing a YouTube video on Facebook is a quick way to kill your post.  Facebook is not inclined to broadcast their competitor’s content to all of your friends’ newsfeeds.  Also, YouTube videos are not original content.  And Facebook’s algorithm instantly places a premium on original content.

If you upload your original photos and videos directly to Facebook, its algorithm will automatically detect that you are providing something new.  This will increase your chances of Facebook distributing your material to more of of your friends’ newsfeeds, over a longer period of time, and with greater frequency.  As a result, more people will see your post and be inclined to like, share, and interact with your post.

Another tip, perhaps more valuable on Twitter and Instagram, is to add a hashtag (i.e. a keyword) to your posts.  If you take a photo at a family law conference and post it to Instagram, a quick way to get it noticed is to write a description that concludes with a hashtag or two.

Including the hashtag “#abafamilylaw” (without quotes) will help your posts get recognized by other members.

With these tips in mind, make sure to start interacting with the Communications Committee today by linking your social media accounts to the Family Law Section’s official accounts on Facebook, Twitter, and Instagram.


Twitter:  @ABAFamily

Hashtag:  #abafamilylaw


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Edward M. Lyman