D. Filling the Gaps – State and Local Governments Move Forward on ESG and Climate Legislation
Predictably, the US Election outcome has led to a perceived change of course among some industry leaders in backing away from ESG commitments. The incoming administration will likely seek to repeal or erode climate-related rulemaking and legislation proposed by the Biden administration. Consequently, in 2025, we anticipate seeing State and local governments move to fill these gaps by proposing carbon disclosure laws and developing new regulatory tools for items like “building-performance and emissions standards.”
III. Greenwashing in Canada: A Neighborly Warning to American Companies Doing Business Across the Border
On June 20, 2024, the Canadian federal government amended the Competition Act (the Act), increasing the regulation of greenwashing in Canada and moving the nation a step closer to aligning with the more advanced greenwashing regime in the European Union. In circumstances where businesses operate, and products and services are sold on both sides of the U.S.-Canada border, it is important to understand how the legal requirements differ between the two nations, particularly given this recent expansion of greenwashing regulation in Canada and the growing expectations of the average consumer that environmental claims are accurate. As a result, American companies doing business in Canada should familiarize themselves with these changes as they will impact the way companies advertise and market their business, products, and services within Canada’s borders.
“Greenwashing” is when a business, intentionally or inadvertently, makes false or misleading positive claims or downplays negative qualities about the environmental or sustainability attributes of its business, products, or services. Claims can relate to materials and goods or elements of the supply chain, including extraction, production, packaging, distribution, use or disposal, as well as business practices and processes. As with other types of false or misleading claims, greenwashing has the effect of deceiving or influencing consumers into purchasing from “green” businesses or purchasing “green” products or services because of supposed environmental benefits.
The primary source of liability with respect to greenwashing in Canada at this time is the Act which prohibits the making of “false or misleading” representations to the public. The amendments to the Act expressly target greenwashing claims instead of relying on the Act’s existing (and more general) false or misleading claims provisions. Representations can take the form of statements, warranties or guarantees and can be in written, oral or other forms of media (e.g., videos, pictures, etc.). Specifically, the amendments provide that a person (including a corporate entity) engages in reviewable conduct when they make either of the below representations to the public for the purpose of promoting, whether directly or indirectly, the supply or use of a product or any business interest by any means whatsoever:
- A representation of a product’s benefits in protecting or restoring the environment or mitigating the environmental, social and ecological causes or effects of climate change that is not based on adequate and proper testing; or
- A representation with respect to the benefits of a business or business activity in protecting or restoring the environment or mitigating the environmental and ecological causes or effects of climate change that is not based on adequate and proper substantiation in accordance with internationally recognized methodology.
Note, however, that neither of the above representations would be considered false or misleading if the basis for the representation is an adequate and proper test or substantiation conducted in accordance with internationally recognized methodology to confirm the accuracy of the representation. In both cases, the burden of proof lies with the person making the representation. In other words, any business making any kind of “green” representation must verify its accuracy through these methods before making such a representation to the public.
The Competition Bureau has issued some general guidance on when testing is considered “adequate and proper.” In particular, testing must be conducted prior to a performance claim being used; completed in a controlled environment to eliminate external variables and eliminate subjectivity as much as possible; reflective of the real-world environment of a product or service; and supportive of the general impression created by the marketing claim. On the other hand, the expressions “adequate and proper substantiation” and “internationally recognized methodology” are not defined in the Act and have not yet been considered by Canadian courts. Moreover, other legal and regulatory regimes have requirements that also need to be considered with respect to either the product or business activity representations (such as industry requirements or industry regulation, securities laws, or the laws of other jurisdictions applicable to businesses operating cross-border).
The Competition Bureau of Canada has developed draft guidelines to define principles for compliance and clarify, among other things, which standards of testing and substantiation are acceptable (specifically, “adequate and proper”) in the Canadian context, which are open for public comment until February 28, 2025, following which they will be finalized and published. In the interim, the Competition Bureau has published the Deceptive Marketing Practices Digest – Volume 7, which provides some guidance for businesses. Of note, it includes information on the complaints most often received by the Competition Bureau as well as high-level tips to help businesses avoid engaging in greenwashing in compliance with the Act. The Competition Bureau reports that most complaints fall into the categories of claims listed below:
- Composition of products and packaging, including what is (e.g., that a product contains “recycled materials”) and is not (e.g., that a product contains no PFAS) in the composition. Complaints can also arise where numerical values are used but cannot be verified (e.g., “100% recycled content” or “3 times as healthy for the environment”);
- Production processes of products, such as what resources, energy or materials are used or how much is “saved” (e.g., “made using solar power”, or “100% carbon neutral”);
- Disposal of products (e.g., “fully compostable”);
- Comparisons to past versions of products or services, or those of competitors (e.g., “now made using 50% less water);
- Vague or overly generalized (e.g., “good for the environment”) or using images, logos, or other media that implies an eco-friendly benefit or detracts from negative qualities of a product (e.g., using nature imagery or green text or nature-type fonts on packaging or using a layout that may deceive a consumer); and
- Future plans, without a credible plan for delivery or that are minimal in comparison to the business’ operations (e.g., “investing in a healthy future” or “working towards carbon-neutrality”).
Understanding how greenwashing applies to a company’s products, services, and claims is particularly important today as not only regulators across different areas but also stakeholders and competitors are now paying close attention to greenwashing, thereby increasing the risk of a complaint to the Competition Bureau. As a reminder, any interested person (which may include consumers or even competitors) can file a complaint with the Competition Bureau or bring a civil action arising from a business’ alleged violation of the Act. Businesses should therefore assess their “green” business claims and claims related to products and services from a regulatory standpoint (as opposed to through only a marketing and sales lens) in order to mitigate the risks associated with greenwashing allegations or violations of the Act.
There is also currently a constitutional challenge to the greenwashing amendment in the Act and possibly more to follow. However, the amendment will remain in force through that legal proceeding pending its outcome, so compliance with the greenwashing provisions in the Act should not be ignored.
Green claims are nothing new. Environmental lawyers have for decades assisted clients in evaluating and developing technologies, methodologies, products and know-how in support of sustainability and in ensuring compliance with regulatory regimes. What is new is the importance and attention that such claims are now attracting from nearly everyone but particularly the average consumer, who is increasingly focused on the impacts of climate change.
IV. California Gears Up for Fight Over Vehicle & Engine Emissions Standards
As a general matter, air emissions standards are a nationwide standard set by the EPA under the Clean Air Act (CAA). Absent an exception, states are preempted from adopting their own pollutant emissions standards for new motor vehicles or new motor vehicle engines. CAA section 209(b) contains a special provision allowing California to apply for a preemption waiver, which must be granted by the EPA, unless: (1) California’s determination is arbitrary and capricious; (2) California does not need such standards to meet compelling and extraordinary conditions; or (3) California’s standards and accompanying enforcement procedures are not consistent with Section 202(a) of the CAA.
Administrations have varied in their stance on emissions standards. On September 23, 2020, following Gavin Newsom’s election to California Governor, Newsom issued Executive Order N-79-20, declaring: “[i]t shall be a goal of the State that 100 percent of in-state sales of new passenger cars and trucks will be zero-emission by 2035.” In similar fashion, on December 8, 2021, following Joe Biden’s election to U.S. President, Biden issued Executive Order 14057 ordering: “[i]t is therefore the policy of my Administration for the Federal Government to lead by example in order to achieve a carbon pollution-free electricity sector by 2035 and net-zero emissions economy-wide by no later than 2050.” In stark contrast, on the 2024 campaign trail, President Donald Trump declared, “[w]hile I’m president, no state in America will be permitted to ban gas-powered cars or trucks, and I guarantee it. No way.”
Following Trump’s re-election, in November 2024, Governor Newsom traveled to D.C. for a series of meetings with the Biden administration as eight California preemption waivers remained pending before the EPA. Between December 17, 2024, and January 3, 2025, five waivers were approved. Among those approved was California’s Advanced Clean Car II Waiver Request, which requires that all new passenger cars, trucks, and SUVs sold in California be zero emissions by 2035. As of 2024, California has obtained over 100 EPA waiver approvals.
Trump’s return to office, however, puts California preemption waivers in jeopardy. Trump’s transition team is recommending sweeping changes—cutting electric vehicle support, imposing tariffs on battery materials, rolling back emissions standards, and blocking California from setting its own stricter vehicle emissions standards. U.S. Senator Shelley Moore Capito (R-W.Va.), Chairman of the Committee on Environment and Public Works, has already announced her intention to reverse the EPA’s decision. Indeed, during Trump’s first term in office, as a step to fulfill what Trump “promised the American people”— “that his Administration would address and correct the current fuel economy and greenhouse gas emissions standards”—the EPA withdrew the 2013 CAA waiver that authorized California to pursue its own tailpipe greenhouse gas emission standard (fuel economy standard) and ZEV mandate.
While the regulatory outcome may be uncertain, litigation appears certain. On November 7, 2024, California Governor Newsom issued a proclamation convening a special session of the California Legislature to provide “additional resources” to “pursue robust affirmative litigation against any unlawful actions by the incoming Trump Administration” and “defend against federal lawsuits aimed at undermining California's laws and policies.” On December 2, 2024, California Assembly Bill 2 was introduced authorizing $500,000 for litigation expenses against the incoming Trump administration. A separate Assembly Bill 1 was introduced authorizing $25,000,000 for payment of attorneys’ fees in connection with such litigation.
V. Will Passage of the Northeastern Arizona Indian Water Rights Settlement End Decades of Litigation in 2025?
Many are aware that litigation may take months, years, or even decades, especially in the environmental and Indian law spaces. Indian water litigation, however, often pushes litigation time bounds to extremes. Take, for example, Arizona’s Little Colorado River Adjudication initiated in the 1970s. The official litigation is moving into its sixth decade. In 2024, though, one of the largest Indian water rights agreements, the Northeastern Arizona Indian Water Rights Settlement Agreement (NAIWRSA), brought hope that some of this litigation may soon end. The NAIWRSA is an agreement between three Tribes—Hopi Tribe, Navajo Nation, and San Juan Southern Paiute Tribe—and upwards of 30 other government and private parties. Due to the nuances of Indian water law, the NAIWRSA must be approved by Congress. Although bills in 2024 were introduced in both chambers, S.4633 and H.R.8940, Congress failed to pass the required legislation to bring the historic agreement to the finish line. Will we witness such history in 2025?
A. Overview of the Proposed Settlement
The agreement between the three Tribes and a myriad of other water users involves water rights across Northeastern Arizona. According to the Arizona Department of Water Resources, NAIWRSA “settles outstanding tribal water rights claims to the Colorado River, the Little Colorado River, and groundwater sources in Northeastern Arizona.” However, unlike traditional water rights litigation, Indian water settlements often include provisions covering much more than appropriation to water. At the very least, they provide increased certainty over who gets what.
Beyond stipulated allocations of water for all three Tribes, including mainstem Colorado River water, the NAIWRSA includes billions of dollars in funding for much-needed water infrastructure projects. The Navajo Nation Water Rights Commission stated, the NAIWRSA “offers a path forward in closing the severe water access equity gap that exists in our community and offer the promise of a healthy and vibrant future for our people.” Furthermore, the NAIWRSA would ratify a treaty providing the San Juan Southern Paiute Tribe with a reservation consisting of 5,400 acres of land. Emphasizing the importance of this agreement, the San Juan Southern Paiute Tribe wrote: “The approval of this legislation will give hope to many Tribal Members, especially elders, who have waited so long to see the Tribe recognize its exclusive homeland and to receive the basic assistance and services that all human beings deserve.” Yet another element of the settlement, the NAIWRSA allows for the Hopi Tribe and Navajo Nation to lease or exchange their water, an action that Tribes cannot pursue without congressional approval. The Kyl Center for Water Policy at Morrison Institute argues this is a “unique trait of the NAIWRSA” that “could help mitigate the impacts of [water] shortage in the most populous area of the state.” In addition, this could provide the Tribes with “a reliable and substantial source of revenue.”
Overall, the NAIWRSA provides the Hopi Tribe, Navajo Nation, and San Juan Southern Paiute Tribe with water-related benefits that even the winners of traditional water rights litigation cannot obtain. For example, the NAIWRSA would come with $5 billion in funding for water-related projects and infrastructure, including funding for a pipeline (iiná bá – paa tuwaqat’si) to deliver water from Lake Powell to all three Tribes. Not only could the NAIWRSA end decades of litigation and water insecurity for these Tribes, but some are calling it “the largest Indian Water Rights settlement in U.S. history.”
B. Status of the Northeastern Arizona Indian Water Rights Settlement Agreement
So where did the NAIWRSA end up in 2024? As mentioned above, bills were introduced in both chambers of Congress in 2024. Senator Mark Kelly (D-AZ) introduced S.4633 on July 8, 2024, with Senator Kyrsten Sinema (I-AZ) co-sponsoring. Although the bill was referred to the Senate Committee on Indian Affairs, which held hearings in September, it never moved past that stage. Similarly, Representative Juan Ciscomani (R-AZ-6) introduced H.R.8940 on July 8, 2024. The bill was co-sponsored by a bipartisan group of Arizona U.S. representatives, including three Democrats and two Republicans. Initially, H.R.8940 was referred to the House Committee on Natural Resources, and then on to the Subcommittee on Water, Wildlife, and Fisheries. Like its sister bill in the Senate, H.R.8940 never moved beyond the committee stage. Thus, the 118th Congress (2023-2024) failed to pass “the largest Indian Water Rights settlement in U.S. history.”
This raises the question—will the NAIWRSA be reintroduced to the 119th Congress (2025-2026)? At the time of this writing, a similar bill has not been introduced in either chamber; however, many indicators say yes. First, Arizona’s Governor Katie Hobbs signed the NAIWRSA in November of 2024. Governor Hobbs stated, “I’m proud to be a part of this solution that many Arizona families have fought to get for generations. It’s a testament to their strength and determination, as well as my commitment to collaborate with Arizona’s Tribal nations and protect water supplies for all Arizonans.” Second, other Colorado River basin states purportedly support the NAIWRSA. For example, Colorado’s principal negotiator, Becky Mitchell, emphasized that “Colorado supports reaching a Northeast Arizona settlement that provides sufficient flexibility and elements that work within each Tribal Nation’s unique circumstances and challenges.” Third, Arizona’s Director of the Department of Water Resources, Tom Buschatzke, reinforced they are “going to keep working on this into the new Congress” and “we’re very close to working out everything among the seven” Colorado River basin states. Fourth, from a federal government standpoint, the “United States pursues a policy of settling Indian water rights disputes whenever possible, which is preferable to protracted litigation over Indian water rights claims.”
Assuming the NAIWRSA makes it past the congressional hurdle, additional steps must occur before the historic agreement can be finalized. Any amendments that Congress makes must be approved by all parties to the settlement, especially the three Tribes involved. The United States Secretary of the Interior must then approve the settlement. Finally, the Arizona court managing Arizona’s Little Colorado River Adjudication must approve the settlement after considering any and all objections.
So, will we see the NAIWRSA end over a half century of litigation in 2025? Not only would this agreement quantify important water rights for the Hopi Tribe, Navajo Nation, and San Juan Southern Paiute Tribe, but it would vastly change the water landscape of Northeastern Arizona and the surrounding areas. Most importantly, it would bring much-needed water to numerous households still without clean, running water. As Navajo Nation Council Speaker Crystalyne Curley expressed, “[t]his settlement agreement is not for us today, but for our grandchildren. It’s for the generations to come.”