More recently, in Earth Island Institute v. The Coca-Cola Co., a District of Columbia court dismissed an environmental nonprofit’s claims that various corporate statements about sustainability initiatives, including those regarding the company’s container recycling practices, constituted false and deceptive marketing practices. No. 2021 CA 001846 B, slip op. (D.C. Sup. Ct. Nov. 10, 2022). Unlike the Milieudefensie court, which held Shell at fault for not making more “concrete” climate change commitments, the court found that Coca-Cola’s statements about its environmental goals were not provably false or plausibly misleading as they were only “forward-looking or aspirational statements.” The court reasoned that there was no precedent for the plaintiff’s claims “in part because the law does not regulate expectations. Moreover, goals cannot be promises.”
Even though climate change–driven business litigation has yet to gain traction in the United States, the “S” component of ESG has already made its way into American courtrooms. Recent social movements like #MeToo and Black Lives Matter have spurred derivative shareholder litigation focused on corporate sexual misconduct and diversity and inclusion.
In 2019, shareholder derivative actions were filed against directors and officers of Google parent Alphabet, Inc., alleging breaches of fiduciary duty, unjust enrichment, and corporate waste. These claims were based on a purported “culture of concealment” by management that covered up a pattern of sexual harassment and discrimination by male executives. Alphabet ultimately agreed to a global settlement that included the devotion of $310 million to diversity and inclusion initiatives and reforms to various governance, incident investigation, and reporting processes. In re Alphabet Inc. Shareholder Derivative Litig., No. 19CV341522, slip op. (Cal. Super. Ct. Nov. 30, 2020).
The year 2020 saw a similar wave of novel shareholder derivative suits alleging executive failure to act on corporate commitments to diversity and inclusion. In July 2020, a shareholder filed suit against 12 members of the Facebook board of directors asserting claims for breach of fiduciary duty, abuse of control, unjust enrichment, and securities fraud violations. The complaint alleged that, despite public statements touting commitment to diversity and inclusion (including the company’s SEC filings and its annual report to shareholders), directors had failed to achieve diversity among senior executives, engaged in discriminatory hiring and pay practices, allowed discrimination against Black employees, facilitated discriminatory advertising, and failed to restrain hate speech on its platform. The plaintiff sought numerous remedies including financial commitment to promoting diversity and inclusion, the resignation of board members, and the appointment of diverse replacements. The shareholder argued in her complaint, “Platitudes in proxy statements are not progress,” and alleged that Facebook’s board had “deceived shareholders and the market by repeatedly making false assertions about the Company’s commitment to diversity.” Ocegueda v. Zuckerberg, No. 20-cv-04444-LB, slip op. (N.D. Cal. Mar. 19, 2021).
The same month, another shareholder derivative lawsuit was filed against 14 Oracle board members making similar claims for breach of fiduciary duty, abuse of control, and securities fraud violations based on allegations that directors had consistently refused to appoint Black individuals to the board and engaged in compensation and hiring discrimination despite representing in proxy statements that the company had numerous internal policies and controls to ensure diversity at both the management and board levels. Klein et al. v. Ellison, No. 20-cv-04439-JSC, slip op. (N.D. Cal. May 21, 2021).
Even if ultimately dismissed, these lawsuits and numerous others like them have placed increasing pressure on corporate America to back statements about corporate commitment to prominent social issues with real action under the “S” of ESG. It is not a stretch to anticipate that derivative shareholder litigation may move toward demanding similar sustainability-focused and judicially driven corporate reform under the “E” of ESG. The U.S. Supreme Court has itself already waded into the climate change debate in West Virginia v. EPA, with Justice Elena Kagan warning in her dissent that “[t]he Court appoints itself—instead of Congress or the expert agency—the decision-maker on climate policy.” No. 20-1530, slip. op at 33 (June 30, 2022).
Effectively Bringing Sustainability Discussions to the Board Table
Corporate boards, executive leadership, and those who advise them should expect continued pressure and accountability for sustainability-related disclosures, recalling that ESG is not just the reporting component of sustainability, but also includes initiatives whether they be regulatory, political, or judicial. There are, however, measures businesses can take now to mitigate the risk of “E”-focused activist shareholder derivative litigation.
View sustainability as a business opportunity
Gone are the days when companies could view sustainability as aspirational or limited to greenhouse gas reporting. In today’s global economy, investors, shareholders, customers, and even employees are increasingly choosing to entrust their dollars and talents to companies committed to sustainability goals, and they are pressing for transparency in what corporations are doing to increase their sustainability.
By the beginning of 2020, sustainable investment had reached $35.3 trillion in Europe, the United States, Canada, Australia, and Japan—a 55% increase from just four years earlier. See Global Sustainable Inv. All., Global Sustainable Investment Review 2020 at 5. Virtually every institutional investor has ESG fund offerings. Even average Americans are paying increasing attention to sustainability-conscious investing. A separate 2019 study reported that 85% of individual investors surveyed were interested in sustainable investing, a 10% increase from 2017; among millennials, the fastest-growing investor demographic, 95% were interested. Id. at 17. If companies are not proactive in their approach to sustainability, they risk falling behind in a competitive global investment market. By the end of 2021, 81% of Russell 1000® publicly traded companies had published a sustainability report, which included 96% of the companies on the S&P® 500 Index. See Governance & Accountability Inst., 2022 Sustainability Reporting in Focus at 4.
Focusing on sustainability can also strengthen risk assessment and management, inform innovative strategy development, and help identify growth opportunities. Corporate attention to supply chains can promote volume growth and encourage premium pricing through the development of customer loyalty. A company’s commitment to sustainability can also increase its attraction to talented employees and improve job satisfaction, which has been shown to result in stronger corporate performance. See Alex Edmans, The Link Between Job Satisfaction and Firm Value, with Implications for Corporate Social Responsibility, 26 Acad. Mgmt. Persp., no. 4, Nov. 2012, at 1.
Exactly how a company should address sustainability in corporate strategies will depend on its industry or sector. But it is clear that companies can no longer afford to downplay sustainability’s importance to remaining competitive in a global market.
Make sustainability a permanent fixture of board discussions
Even organizations with progressive sustainability goals can fail to meet their targets if they do not adequately prioritize or elevate them at the board or executive level. Senior leadership should be involved in identifying which sustainability factors are most important to operations, shareholders, investors, and customers. Board governance and meeting agendas should be structured to allow consideration of material factors in company strategic development discussions. This does not mean that every board meeting should include extensive sustainability debate, but there must be a clear plan for integrating sustainability considerations into the business. This should include a clear division of responsibilities for the various components of sustainability among individual board members and any committees as well as an understanding of how often sustainability topics should be on the board’s agenda and the level of information to be presented. Failing to involve senior executives in sustainability oversight may produce undefined corporate goals, unclear ownership of those goals, siloing important and relevant information, inadvertently creating gaps in risk coverage, or failing to achieve a consistent approach across business units and locations. Sustainability is too broad and too complex for bolted-on treatment as an isolated initiative.
Including sustainability as a regular board agenda item also has the ancillary benefit of potentially restricting a potential shareholder plaintiff’s access to company documents if a legal dispute arises. The Delaware Supreme Court signaled in a recent opinion that observation of traditional corporate formalities such as documenting actions through board minutes, resolutions, and official letters might satisfy a company’s pre-suit document disclosure obligations under state law and prevent further inspection of more invasive company documents such as employee emails. See Kt4 Partners LLC v. Palantir Tech., Inc., No. 281 2018, slip op. (Del. Dec. 2019).