In the classic book The Art of War, Sun Tzu outlines well-conceived strategies, tactics, and principles in order to minimize casualties while effectively gaining the advantage over the enemy. Similarly, corporate emergency response planning provides well-conceived strategies, tactics, and principles in order to minimize losses while effectively surmounting the challenges presented by a crisis. Therefore, it is wise for corporate executives to be ready to implement a comprehensive emergency plan when a crisis suddenly threatens their company, their people, their environment, and perhaps even their jobs.
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