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April 30, 2019

Social Media Marketing Guide for Events

Here are some sample social media posts, culled from the Commission on Women in the Profession and other ABA entity pages, for you to customize when marketing your event via social media.  Always keep in mind that trending is vending – if you want social media to be an effective avenue to convert people in to event attendees, it is better to capitalize on what is already trending than to try to start the conversation from scratch. Check what hashtags, tags, and keywords are trending on your desired platform the day you wish to post, and tailor your message to include them.

Facebook (generally narrative, including images and sometimes hashtags):

·         A panel of successful women lawyers share their experiences and offer success strategies for becoming grittier and growth-minded in the legal profession. We invite you to attend this FREE session of learning and networking. The deadline to register is April 12th, 2018:

·         Lori Miller started at Goldberg, Miller & Rubin in 1990. After becoming the firm’s first female partner in 1999, Miller has recently been elected CEO- the first in the firm's history. Her first order of business? Appointing Dana Koos managing partner of the New York office. #womenlawyerswednesday (excellent example for introducing your event speaker!)

·         Studies have identified two traits common among highly successful women lawyers: grit and a growth mindset. And the best news? Women lawyers can learn these traits & apply them to their careers.

Join us on April 19, 3:30 - 6:15 PM CST to get gritty as we explore the grit and growth mindsets of successful women lawyers and discuss scenarios to practice these traits.

Twitter Hashtags:

  • #MondayMotivation
  • #sexualharassment
  • #metoo
  • #womenlawyers
  • #HerThursday
  • #womenlawyerswednesday
  • #WomensHistoryMonth
  • #InternationalWomensDay
  • #womeninlaw
  • #GenderEquality
  • #intersectionality
  • #WOC
  • #unconsciousbias

Sample Tweet (short, abbreviations acceptable):

Don't forget to join us this Thursday at @JennerBlockLLP in Chicago to learn about #grit and why you need it to build a successful career. We can't wait to see you! #chicagogrit

Linkedin (longer-form, links first, professionalism key):

·         As victims of sexual harassment turn to the law field for support, what do the #MeToo and TIMES UP movements mean for lawyers themselves? On 5/23, we will explore Model 8.4g & how the model rules can help lawyers fight harassment. Register for the webinar:

·         Our 2018 Blockchain Technology, Digital Currency and ICO National Institute will take place on April 27, 2017, in New York City. It will be an informative and exciting opportunity for anyone interested in better understanding the interplay of the law and digital currencies & blockchain technology. The speakers and panels will explore these substantive topics: blockchain innovations and opportunities; emerging intellectual property issues; global regulatory efforts; and recent law enforcement actions. In doing so, they will broadly cover these areas of interest: What are digital currencies and blockchain technology, and how do they work? How are businesses (including start-ups), law enforcement, and regulators approaching digital currency and blockchain technology? What might the future hold?

·         Register now for our Annual Land Use Institute program in Detroit:  Designed for attorneys, professional planners, and government officials involved in land use planning, zoning, permitting, property development, conservation and environmental protection, and related litigation, it not only addresses and analyzes the state-of-the-art efforts by government to manage land use and development, but also presents the key issues faced by property owners and developers in obtaining necessary governmental approvals. In addition, the entire approach of the program is to provide practice pointers that give immediate “take-home value.”