Practice Development Library

Learn all about how to build and succeed in your mediation or arbitration practice

Welcome to the ABA Dispute Resolution Section's Practice Development library. We are in the process of curating a variety of resources to help you build your reputation, attract clients, and run the day-to-day operations of your practice.

This library will soon include books, articles, videos, webinars and podcasts. For now, we have available a list of books that you may find helpful.

ADR Marketing

Making Mediation Your Day Job: How to Market Your ADR Business Using Mediation Principles You Already Know
By Lenski Ed.D., Tammy

8 Simple Keys to Building and Growing a Successful Mediation or Arbitration Practice
By Mercer J.D., Diana (Author), Davis B.M.E., James Michael (Author)

Marketing and maintaining a family law mediation practice
By Paula James

Marketing For Peace Builders: How to Market Your Value to a World in Conflict
By Jesan Sorrells

The Essential Guide to Marketing Your ADR Practice
By Natalie J. Armstrong

Proven Marketing Strategies for Resolutionists: A Hands On Workbook
By Natalie J. Armstrong

Legal Marketing

We're Smart. We're Old. And We're the Best at Everything.: The World's First No-BS Guide to Legal Marketing and Branding
By Fishman JD, Ross

The Legal Marketing Fastlane: Your Roadmap to Generating Real Leads in 72 Hours or Less, Even If You're Small
By Jan Roos

The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market
By Michael Mogill

Content Marketing for Lawyers: How Attorneys Can Use Social Media Strategies to Attract More Clients and Become Legal Thought Leaders
By Michele Ruiz 

Renegade Lawyer Marketing: What Today's Solo and Small Firm Lawyers Do to Survive and Thrive in a World of Marketing Vultures, 800-Pound Gorillas and LegalZoom
By Ben Glass

The Ultimate Law Firm Associate's Marketing Checklist: The Renowned Step-By-Step, Year-By-Year Process For Lawyers Who Want To Develop Clients
By Fishman JD, Ross

The Lawyer's Ultimate Guide to Online Leads: Getting More Clients from the Web into Your Law Practice, Step-By-Step
By Ken Matejka

Legal Marketing in Brief: A Practical Business Development and Marketing Guide for Local and Regional Law Firms and Their Lawyers
By Bob Weiss 

The Complete Law Firm Guide to Digital Marketing: A 60-Minute Guide to Owning Your Market and Growing Your Legal Practice in 2020 and Beyond
By Shawn Leamon

Great Legal Marketing: How Smart Lawyers Think, Behave and Market to Get More Clients, Make More Money, and Still Get Home in Time for Dinner
By Benjamin W Glass

The Secrets To Marketing & Automating Your Law Practice: A Lawyers Guide To Creating Systems, Getting Clients, & Becoming A Legal Rainmaker
By David Bitton

A Lawyer's Guide to Marketing: How to Create a Profitable Marketing Strategy for Your Law Firm (Law Firm and Attorney Marketing)
By Noah Carmichael

How to Capture and Keep Clients: Marketing Strategies for Lawyers
By Jennifer J. Rose

Courting Your Clients: The Essential Guide to Legal Marketing
By Margaret Grisdela

How to Market Your Law Firm Online - Internet Marketing Guide: The #1 Guide for Lawyers and Law Firms Who Are Ready to Attract More Clients and Make More Money!
By Montina Portis 

Secrets of Attorney Marketing Law School Dares Not Teach
By Richard Jacobs

Systematic Marketing: How To Grow Your Firm Without Losing Your Mind
By Ken Hardison

Marketing and Legal Ethics: The Boundaries of Promoting Legal Services
By William E. Hornsby

Maximizing Marketing Communication Strategies: Leading Marketing Executives on Establishing a Unified Strategy, Connecting with the Audience, and Evaluating Message Effectiveness (Inside the Minds)
By Multiple Authors

Law & Advertising: A Guide to Current Legal Issues
By Dean K. Fueroghne

Best Practices in Legal Marketing
By Allan S. Boress (Author), Michael G. Cummings (Author)

Legal Marketing In Brief
By Bob Weiss


Building a StoryBrand: Clarify Your Message So Customers Will Listen
By Donald Miller

This is Marketing: You Can't Be Seen Until You Learn To See
By Seth Godin

Influence: The Psychology of Persuasion
By Cialdini PhD, Robert B.

Marketing Rebellion: The Most Human Company Wins
By Mark W. Schaefer

Words That Change Minds: The 14 Patterns for Mastering the Language of Influence
By Shelle Rose Charvet

The Marketing Book: a Marketing Plan for Your Business Made Easy via Think / Do / Measure (2019 Edition)
By Jason McDonald Ph.D.

500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!By Andrew Macarthy

Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer
By Dan S. Kennedy

Contagious: Why Things Catch On
By Jonah Berger

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! 
By Al Ries  (Author), Jack Trout  (Author

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
By David Meerman Scott

Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
By Kindra Hall 

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
By Mark Jeffery

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
By Jay Conrad Levinson  (Author), Jeannie Levinson  (Contributor), Amy Levinson  (Contributor)

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
By Seth Godin

Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too
By Gary Vaynerchuk

Word of Mouth Marketing: How Smart Companies Get People Talking
By Andy Sernovitz

Purple Cow, New Edition: Transform Your Business by Being Remarkable
By Seth Godin 

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
By Perry Marshall

Positioning: The Battle for Your Mind
By Al Ries  (Author), Jack Trout  (Author), Philip Kotler (Foreword)

Permission Marketing: Turning Strangers into Friends and Friends into Customers
By Seth Godin 

Break Through the Noise: The Nine Rules to Capture Global Attention
By Tim Staples  (Author), Josh Young  (Author)

Practice Development

The Power Of A System: How To Build the Injury Law Practice of Your Dreams
By John H Fisher

Tiger Tactics: Powerful Strategies for Winning Law Firms
By Jay Ruane (Author), Ryan McKeen  (Author), Billie Tarascio (Author), William Umansky  (Author), Theresa DeGray (Author)

Best Practices in Law Firm Business Development and Marketing
By Brightman Farone, Deborah

Disciplined Entrepreneurship: 24 Steps to a Successful Startup
By Bill Aulet 

Entrepreneurship: Starting and Operating A Small Business
By Steve Mariotti  (Author), Caroline Glackin  (Author)

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
By Eric Ries 

The Introvert Entrepreneur: Amplify Your Strengths and Create Success on Your Own Terms
By Beth Buelow 

The Entrepreneur's Playbook: More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business
By Leonard C. Green (Author, Narrator), Paul B. Brown (Author), Tim Andres Pabon (Narrator), Gildan Media, LLC (Publisher)

77 Ways To Get More Customers - The Essential Guide for Entrepreneurs To Grow Your Business and Increase Your Profits
By Chris Cardell 

Entrepreneurial Leap: Do You Have What it Takes to Become an Entrepreneur?
By Gino Wickman

Social Media Marketing

LinkedIn Marketing: An Hour a Day
By Viveka von Rosen

Online Law Practice Strategies: How to Turn Clicks Into Clients
By Mark Homer 

Dominate Your Market! The Attorney's Complete Guide to Online Marketing and Social Media
By Robert Armstrong (Author), Sanford M. Fisch (Author)

Strategic Internet Marketing: The Authoritative Internet Marketing Guide for Legal professionals Revised and Updated Edition
By Cheryl  Carradini MBA

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
By W. Chan Kim

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
By Carlos Gil

Freakishly Effective Social Media for Network Marketing: How to Stop Wasting Your Time on Things That Don't Work and Start Doing What Does!
By Ray Higdon

One Million Followers: How I Built a Massive Social Following in 30 Days
By Brendan Kane

Social Media Marketing Workbook: How to Use Social Media for Business (2019 Fall Updated Edition)
By Jason McDonald Ph.D.

Social Media Marketing Mastery 2019:3 BOOKS IN 1-How to Build a Brand and Become an Expert Influencer Using Facebook, Twitter, Youtube & Instagram-Top Digital Networking & Personal Branding Strategies
By Robert Miller

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
By Ann Handley

The 8 Pillars of Social Media Marketing in 2019: Learn How to Transform Your Online Marketing Strategy For Maximum Growth with Minimum Investment. Facebook, Twitter, LinkedIn, Youtube, Instagram +More
By Matthew Bartnik

The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
By Meera Kothand

Getting Beyond Better: How Social Entrepreneurship Works
By Roger L. Martin  (Author), Sally Osberg (Author), Arianna Huffington (Foreword)

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
By Sean Ellis

Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
By Keenan