Register for an upcoming Industry Insight webinar or review some of our previous webinars.

Successfully Generating Cases in 2019 and Beyond

Wednesday, May 22nd
2:00 PM – 2:30 PM EST

The Internet is the fastest way for any practice to connect with new clients and generate new sources of revenue. For that reason, law firms must invest in digital marketing campaigns that drive engagement. Unfortunately, creating these campaigns is easier said than done, because today’s clients are complex, with behaviors and expectations that aren’t always predictable. That complexity means firms need to be more aggressive in their marketing if they’re to remain visible, viable, and appealing among the multitude of choices clients have at their fingertips. In this webinar, we’ll explore what’s happening in legal marketing right now, and what’s coming ahead so you can capture more attention, increase your appeal to potential clients, and strengthen your bottom line. In this webinar, you’ll also learn how:

  • Emerging digital trends are shifting the landscape of legal marketing and what you can do today that leverages these trends to generate new clients
  • The shift in client expectations is forcing law firms to rethink their case acquisition strategies
  • Technology is altering how Americans engage with digital content and what your practice must do to keep pace

Speaker: Ben Fiandaca, Senior Vice President at Scorpion

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Presented by: Scorpion

Back … to the Future!  Re-Visioning Your Practice to Lock in Profit for You, and Your Clients!

Wednesday, May 29th 
2:00 PM – 3:00 PM EST

This session will cover how the changing landscape of law practice is demanding a re-envisioning of our roles as Attorneys, and Counselors at Law. Part of that is going “Back … to the Future!” Come learn how to open an entirely new practice area to help your clients more deeply than ever before… and as a bonus, run your business more profitably too!

We were “Counselors at Law.” Once upon a time, lawyers were focused on their clients holistically. They understood that successful clients were better clients. Attorneys and Counselors at Law had a relationship with their clients. They cared enough to ask about their clients hopes, wishes, goals and dreams.

Our clients went into business so that their businesses could serve them!  One of our roles is to help steer their progress so that they achieve this important goal. It is time to re-awaken our dedication to the proposition that our greatest value to our clients is often in the role of counselor, or coach - sometimes to avoid them needing us as a lawyer, at all! As lawyers, we have an impressive collection of tools that we can bring to bear to help our clients in deeper and more expansive ways.

Learning objectives:

  • Why 85% of what lawyers do contributes almost nothing to their future
  • How to immediately secure the profits in your business!
  • How to “raise your game” in your relationship with your own business
  • How to help your clients re-think how they secure profits and “raise their game” in their businesses, too and re-position yourself with your clients, as their “Trusted Advisor”

Speaker: Christopher T. Anderson, Co-Founder and CEO of Profit First for Lawyers

Christopher T. Anderson is a proud father, husband, pilot, entrepreneur and lawyer.

Christopher is obsessed with helping law firm owners achieve success in their law firm business … on their terms. He focuses on helping lawyers understand the fundamentals of running our special kind of business, with emphases on how what we do profits our clients and the stakeholders of the law firm. This is all based on a foundation built from an uncompromising focus on meeting the law firm owners’ own definitions of personal, professional and financial success.

He is the co-founder of Profit First for Lawyers and is also the host of “The Unbillable Hour” on the Legal Talk Network. He is a national thought leader on topics of law firm business success, practice management, marketing, sales, systems and staffing, and has helped 1000’s of lawyers move toward more success for their firms, their families, and their clients.

LinkedIn: LawFirmBusiness
Twitter: @LawFirmBusiness

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Presented by: Profit First for Lawyers

U.S. Privacy: The CCPA and the GDPR – Overlaps and Gaps to Consider in Your Harmonized Privacy Program

Wednesday, June 26th
2:00 PM – 2:30 PM EST

The California Consumer Privacy Act (CCPA) outlines new privacy rights for consumers and requirements for data handlers around the protection of personal data. While in certain ways CCPA does overlap with the GDPR, there are several key differences, as well as notable exemptions, that businesses should know about. For instance, CCPA and the GDPR have varying definitions of personal data and different consumer (or data subject) rights. Additionally, only certain California businesses are within scope of CCPA while the GDPR applies to any organization that processes the personal data of citizens within the European Union.

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Presented by: OneTrust

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