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VIDEO

Effectively Using Publicity to Help Your Case

Rabiah A Burks, Sue-Ann Robinson, Morgan Valerie, and Mario A Sullivan

In today’s media-driven landscape, public perception can be a powerful force in achieving justice. This panel brings together legal experts, media professionals, and advocates to explore how attorneys and clients can strategically harness publicity to strengthen legal cases and elevate public interest issues.

Learn how to craft compelling narratives, engage with the media effectively, and manage public opinion while navigating the legal and ethical challenges that come with media attention. Whether you're handling a high-profile case or seeking to spotlight an underrepresented cause, this session will equip you with actionable strategies to use publicity as a catalyst for change.

This program is Panel 3 from Day 2 of the ABA Section of Civil Rights and Social Justice’s Civil Rights Boot Camp.

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