Social Media Presence
Most ABA entities have a social media presence. and iur members are active as well:
Learn More about the ABA Social Media Community!
SCOCLE Tips For Using
Social Media
When to use Social Media
Entities can use social media to:
- Encourage membership
- Deliver timely and relevant information
- Poll members on their needs and insights
- Engage members in entity activities
- Announce meetings and events
- Offer networking opportunities
- Develop communities of interest
- Promote activities, products, and services
Social Media Success
In order to succeed with social media, you will need a plan. Your plan will:
- Outline your goals and objectives
- Identify applicable policies
- Identify your team members and their roles
- Identify the right platforms
- Help develop meaningful content
- Create an effective marketing strategy
- Measure and monitor success
Here is a convenient checklist for success!
Social Media Policies
- ABA Social Media Policy (coming soon)
- ABA Business Conduct Standards
- ABA Code of Conduct
Additional Resources
For more information, below is a list of references (*note, these web sites are not associated with ABA – we do not endorse or assume accuracy of all information contained within)
- Social Media Basics
- Ethics Rules on Social Media
- Defining Success Metrics
- Measuring and Monitoring Success
- Best Practices for Long-term Success
- Creating a Budget
- Best Time of Day for Marketing
- Collecting Data in Just 13 Minutes a Day
- Social Media for Small Businesses
- Beginner's Guide to Social Media
- How to Build an All-Star Media Team
- 25 SMART Social Media Objectives
- Secret to Successful Social Media Campaigns (P.O.S.T.)