Social Media Presence
Most ABA entities already have some presence in social media. Our members are active as well:
Percentage figures from the 2014 Legal Technology Survey Report
Learn More about the ABA Social Media Community!
October 10, 2018
Social Media
When to use Social Media
Entities can use social media to:
• Encourage membership
• Deliver timely and relevant information
• Poll members on their needs and insights
• Engage members in entity activities
• Announce meetings and events
• Offer networking opportunities
• Develop communities of interest
• Promote activities, products, and services
Social Media Success
In order to succeed with social media, you will need a plan. Your plan will:
- Outline your goals and objectives
- Identify applicable policies
- Identify your team members and their roles
- Identify the right platforms
- Help develop meaningful content
- Create an effective marketing strategy
- Measure and monitor success
- Social Media for lawyers
- Social Media for Bar Associations
Here is a convenient checklist for success!
Social Media Policies
- ABA Social Media Policy (coming soon)
- ABA Business Conduct Standards
- ABA Code of Conduct
Additional Resources
For more information, below is a list of references (*note, these web sites are not associated with ABA – we do not endorse or assume accuracy of all information contained within)
- Social Media Basics
- Ethics Rules on Social Media
- Defining Success Metrics
- Measuring and Monitoring Success
- Best Practices for Long-term Success
- Creating a Budget
- Best Time of Day for Marketing
- Collecting Data in Just 13 Minutes a Day
- Social Media for Small Businesses
- Beginner's Guide to Social Media
- How to Build an All-Star Media Team
- 25 SMART Social Media Objectives
- Secret to Successful Social Media Campaigns (P.O.S.T.)