Social Media

Social Media Presence

Most ABA entities already have some presence in social media. Our members are active as well:

• 75% have a Linkedin profile
• 26% are active on Facebook
• 10% have a Twitter account

Percentage figures from the 2014 Legal Technology Survey Report

Learn More about the ABA Social Media Community!

When to use Social Media

Entities can use social media to:

• Encourage membership

• Deliver timely and relevant information

• Poll members on their needs and insights

• Engage members in entity activities

• Announce meetings and events

• Offer networking opportunities

• Develop communities of interest

• Promote activities, products, and services

Social Media Success

In order to succeed with social media, you will need a plan. Your plan will:

• Outline your goals and objectives
• Identify applicable policies
• Identify your team members and their roles
• Identify the right platforms
• Help develop meaningful content
• Create an effective marketing strategy
• Measure and monitor success
• Social Media for lawyers
• Social Media for Bar Associations

Here is a convenient checklist for success!

Social Media Policies

• ABA Social Media Policy (coming soon)
• ABA Business Conduct Standards
• ABA Code of Conduct

Additional Resources

For more information, below is a list of references (*note, these web sites are not associated with ABA – we do not endorse or assume accuracy of all information contained within)

• Social Media Basics
• Ethics Rules on Social Media
• Defining Success Metrics
• Measuring and Monitoring Success
• Best Practices for Long-term Success
• Creating a Budget
• Best Time of Day for Marketing
• Collecting Data in Just 13 Minutes a Day
• Social Media for Small Businesses
• Beginner's Guide to Social Media
• How to Build an All-Star Media Team
• 25 SMART Social Media Objectives
• Secret to Successful Social Media Campaigns (P.O.S.T.)