Italy Passes Legislation to Protect and Promote ‘Made in Italy’
By Augusto Praloran, partner, and Michele Mattia Moschetti, Bonelli Erede Lombardi Pappalardo
On January 11, 2024, Law No. 206 of 27 December 2023 on “Made in Italy” entered into force. It consists of a structured set of fifty-nine articles to protect and promote excellence in manufacturing, cultural heritage, and national cultural roots in Italy and abroad.
A proactive role has been given to central and local administrations to implement the law and to direct their actions and stimulus capacity along the principles of environmental sustainability and to foster digitalization and eco-innovation.
For this reason, the law includes the establishment of a body (Cabina di Regia per l’Internazionalizzazione) comprising representatives from ministries, professional associations, and industries to adopt strategic guidelines.
The law establishes various development avenues: from an industrial point of view, multiple incentives will be available to Italian and foreign operators that invest in Italian-made products in specific sectors.
Among these, the textile value chain takes a prominent position and is supported at various levels by the Ministry for Industry and Made in Italy (MIMIT), in collaboration with other ministries and agencies. The main focus is on investment, research, experimentation, and certification of natural textile fiber production processes and recycling practices. The main objective is to boost sustainability in terms of recycling, product life, reuse, biodegradability, and environmental impact.
Within sixty days of the entry into force of the law, MIMIT, in collaboration with the Minister for the Economy and Finance and the Minister for the Environment and Energy Security, is required to issue a decree to identify the beneficiary companies, define the modalities for applying incentives, and designate a management body tasked with supervising procedures.
Further resources have been allocated to MIMIT under the Special Fund for the Green and Digital Transition in Fashion to stimulate the textile, fashion, and accessories sector by attracting investments for a green and digital transition.
The legislator’s approach reflects the growing awareness of the importance of more sustainable and technologically advanced practices in the fashion world. Indeed, greater support is given to operators committed to greener production processes and innovative digital solutions.
The legislator was clearly mindful of the rules of the single market of the EU, as the law supports not only national identity but also the growth of the national economy. It is thus of paramount importance that the implementing support measures are in line with EU and national state aid rules.