Influencer marketing is a powerful force, shaping consumer behavior and brand perception, but for this it puts significant control into the hands of online personalities. This CLE provides a roadmap for attorneys assisting companies with their digital marketing strategy, including FTC guidelines; data privacy obligations; issues of product claims; licensing strategies; name, image, and likeness (NIL or publicity rights); and contractual concerns. Attendees will be able to help clients navigate the regulations and operate influencer partnerships.
Materials
The content of this program does not meet requirements for continuing legal education (CLE) accreditation. You will not receive CLE credit for participating.
