AI-powered digital replicas (deepfakes) of likenesses, voices, and writing are here. The dark side of these technologies makes the news—but digital replicas can also be marketers or actors, interact with customers, and act as virtual assistants. How can businesses use these technologies effectively and legally, while avoiding pitfalls? Our panelists discuss the legal and business risks of deploying digital replicas in a variety of contexts, while offering practical risk management solutions.
