March 01, 2019

Consumer Financial Services Leadership Message

Some of you (96, to be exact) recently completed a survey about your preferences for the date and location of our next standalone meeting. For reasons beyond the Committee’s control, our usual weekend presents a conflict for the ABA and thus is not an option; and in addition, the Canyons Village in Park City isn’t available during the entire month of January 2020. This presented us with the unique challenge—some might say opportunity—of exploring other dates and destinations. Eric, Cathy, David and I appreciate all of the feedback we received.

Aside from the obvious informational assistance, the survey also provided me with unanticipated benefits. For starters, I impressed my technophile kids with my aptitude in putting one together (and they loved periodically running the analytics feature to tabulate the results). I also realized how easy it was to solicit input from potentially hundreds of our members, and I began to consider other ways of utilizing this functionality in the future with greater participation. This then led me to read up on the strengths and weaknesses of surveys in general. What became abundantly clear after all of this research is that I’m no scientist—but also that we don’t need academically rigorous data to promote enhanced decision-making. In the end, I concluded that it’s better to get some feedback than none at all (even if it’s flawed or biased, as some of you pointed out), and that many people appreciate having a say even if they don’t ultimately get their way.

So what were the results of the survey, you ask? Sixty percent preferred Snowbird in Salt Lake City or Snow King in Jackson Hole, with an equal number of people opting for the MLK weekend. Despite this, given the available choices and factoring in travel, cost, and quality of hotel amenities, we decided to reschedule the ski getaway for 2021 and go somewhere warmer for 2020. With any luck, we’ll have the big reveal in Vancouver—stay tuned!