Membership

Statistics

• ABA Profile of the Legal Profession
• 2019 Membership Marketing Benchmarking Report Marketing General Incorporated
• Bar Association Market Share & Retention Rates 2019 Benchmarks Survey
• Membership Marketing Calculations and Formulas Marketing General Incorporated

Featured Resources

• 2019 Benchmarks Survey
  Membership and governance structures for more than 140 state and local bars
• DBS Market Research Services
  Learn how members and nonmembers view your organization, and how you can strengthen it.

   

Dues Models/Collection/Restructuring

• Average Dues and Dues Ranges 2019 Benchmarks Survey
  
• Alternative Dues and Business Models 2018 Bar Leadership Institute
• Membership management software used by bar associations 2019 Benchmarks Survey
• The end of ‘one size fits all’: Bar associations customize their member efforts Bar Leader: May/June 2017
• Mary Byers: To increase membership and participation, make it easy to join and buy Bar Leader: July/August 2018
• Innovation in real life: The Ohio State Bar Association and the Indianapolis Bar Association Bar Leader: July/August 2018
• Knocking on all the doors and rethinking everything: New approaches to bar membership Bar Leader, November/December 2018

Membership Marketing: Strategies

General Recruitment and Retention

• Bar Associations Must Invest in Millennial Lawyers to Survive New York Law Journal, November 2019 (requires subscription)
• Amid Membership Challenges Bar Association Focus on How to Be Relevant New York Law Journal, October 2019 (requires subscription)
• Knocking on all the doors and rethinking everything: New approaches to bar membership Bar Leader: November-December 2018
• Retention is a Relationship Spark Consulting

Young Lawyer Outreach and Engagement

• Building the bridge to law students: Will they choose your bar association? Bar Leader: September-October 2016
• Engaged, not entitled: Young lawyers share what they want from bar membership Bar Leader: November-December 2019
• Engaging Young Association Professionals Association Laboratory

Senior Lawyer Outreach and Engagement

• Feeling the pinch: Bar associations look more closely at age demographics, their future Bar Leader, March-April 2016
• Lawyers of a Certain Age (LOCA) Committee Oakland County Bar Association
• Lawyers in Transition Commission North Carolina Bar Association
• The Aging of the Profession Bar School Webinar, June 2016

Membership Marketing: Examples

General

• Prince William County Bar Association Membership Brochure
• Minnesota State Bar Association Infographic
• Hennepin County Bar Association Member Benefits Flyer
• Washington County Bar Association  Membership Brochure
• The Chicago Bar Association Benefits of Membership Web Page
• Colorado Bar Association Infographic, "Value of Membership"
• State Bar of Nevada Membership Brochure
• San Diego County Bar Association Membership Campaign, “Getting to Yes”

New Members

• State Bar of Arizona Web Page
• District of Columbia Bar Web Page
• Illinois State Bar Association Web Page (New Admittees)
  
• New Hampshire Bar Association New Member Portfolio
• Bar Association of San Francisco Program Overview Presentation
• The Florida Bar About Us Page
• Virginia Bar Association Web Page

Membership Marketing: Surveys

Guidance

• Developing Surveys to Learn What your Members Want NABE 2017 Midyear Meeting

Samples

• New Jersey State Bar Association 2016 Member Study
• Washington State Bar Association Member Perception Surveys
• State Bar of Montana 2017 Membership Survey
• Denver Bar Association New Lawyer Survey

Contact

Questions on this topic? Contact Joanne O'Reilly, Publications and Survey Manager.

E: joanne.oreilly@americanbar.org
P: (312) 988-5348