In recent years, a heavy emphasis has been placed on recruitment of law students for bar associations. The future is young. With bar associations struggling to connect with their younger members, membership totals and dues revenue have declined. No association is immune from this trend—national, state, local, and affinity bars are making conscious efforts to recruit younger members.
But while connecting with law students is essential, as we said in our fall column, young lawyers are not synonymous with law students, nor are they both simply categorized just as the Millennial target. Bar associations can often hold some common misconceptions about what younger lawyers really want or need. This article attempts to shed light on some ways bar associations can remain relevant to their younger members, while continuing their recruiting efforts at the same time.