Trade, Sports & Professional Associations
The media revolution is ‘iterative’ and social: Experts share how not to get left behind
It used to be that a news article was just that—one article—and a reporter would go to great lengths to reach every possible source. Now, time is of the essence, with reporters under pressure to post an article right away and update it as needed. They're also active on social media, looking for ideas, sources ... and quotes. Here are two crisis communications experts' tips on how to navigate this very different media landscape.