At your bar association, who is in charge of posting on social media? The communications director? A dedicated social media staff person?
How about everybody … including, and even especially, the executive director?
At most bar associations, it’s likely that the majority of the social media interaction involving the bar itself—as opposed to sections that may have their own accounts—is handled by one specific person. There may also be an account for the bar president, but as for everyone else, there’s no expectation that they be active on social media, or that they ever use their personal accounts to discuss bar-related matters. After all, the bar association should speak with one, clear voice, and blurring the lines between personal and professional would not be a good idea.
Speaking at the 2016 NABE Communications Section Workshop, O’Keefe urged attendees to set all of that aside.
Even in a business or association setting, he said, “social media is person to person”—and everyone needs to participate. Neither the executive director nor anyone else on the staff, he continued, should be allowed to “hide” and tell someone, “’Deliver my message for me, because it’s not part of my job.’”