From idea to execution
The idea for something like LawHUB came when NYSBA Executive Director Dave Watson was walking down “vendor row” (the sponsor area) at a NABE meeting a few years ago, Watson says. He liked the idea that someone could go to one place and see all the different types of services available.
“I thought it would be great if we could combine all of that together with our own curated content and deliver it to members,” Watson recalls. “Instead of getting everything in one giant pipe, it could come in as smaller, refined pipes.”
As the idea took shape, NYSBA realized it would take significant resources to create a product that the bar could offer to its members without charge, so it approached its affinity partner insurance company USI for funding. USI agreed to fund the development of LawHUB, Watson says, because it saw that providing lawyers with a tool to better manage their daily professional lives would help reduce incidents of malpractice.
CuroLegal, which offers consulting, practice management tools, and staffing for law firms, was hired to develop LawHUB. The first version of the product, which was unveiled in January, took 18 months to develop, says Nicole Bradick, chief strategy officer at CuroLegal.
The development process included more than 100 beta testers, says NYSBA’s Getnick. They included member and nonmember attorneys, practice management specialists, and law students.