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CAN-SPAM: Does it apply to you?

CAN-SPAM, a law aimed at reducing the flow of unsolicited commercial e-mail, went into effect on January 1 of this year. But there are still some details up in the air-one of those details being the question of whether the law applies to associations communicating with members. But there's no question that excessive e-mailing of any kind can annoy your members. With that in mind, does it make sense to follow some of the CAN-SPAM provisions ... even if you don't have to?