Frank Valadez is director of the ABA Division for Public Education. Members of the ABA Standing Committee on Public Education and its Advisory Commission, as well as the staff of the ABA Division for Public Education, contributed suggestions for this article.
Lawyers are natural leaders in helping members of the public understand law, the legal system, and American government, and they can also be ambassadors for the profession by engaging in public outreach with various audiences—including youth, through school programs. Bars can play an impactful role in mobilizing and coordinating their members in engaging the public. Successful engagement, of course, requires planning; thankfully, a wide range of organizations have created, maintain, and provide countless free resources that you and your members can use to connect with diverse members of the public. Here is a brief overview of some of the resources and organizations that you can leverage to help expand and improve your public outreach.