Want to generate buzz and boost attendance at your bar events? Yang Chen has some advice: Create FOMO.
“Fear of missing out” is a powerful motivator that bar associations can create by posting regular content about their events, said Chen, executive director of the Asian American Bar Association of New York. That’s especially true if the content highlights how members can connect with each other through the bar’s events, he said.
“That’s what we’re known for on social,” Chen said. “Whether you were there or not, you felt a part of something [because of social media]. And if you weren’t there, you definitely wanted to be there.”
Chen gave that advice during the “Social Media Strategies for Special Event & CLE Success” session at the 2017 NABE Annual Meeting in New York. Four panelists and a moderator, together representing state, local, and specialty bar groups, shared examples of how they’ve used social media to generate more publicity and increase sponsorship and attendance at their events.
The panelists offered similar advice on many points, including the benefits of posting pictures from prior years to generate interest before an event and tagging sponsors on “thank you” posts during and after an event.