Your bar’s website is your most powerful tool to communicate with your membership (and beyond). For many members, it’s their first and only interaction with your organization—so, it had better be a good experience.
Where should you begin when seeking to improve your website’s look and usability?
Start by stealing (borrowing) from other bars whose websites have been recently updated with the latest and greatest. During a program at the 2018 Midyear Meeting of the National Association of Bar Executives, the following panelists shared their best tips: Erik Mazzone, senior director, membership experience, North Carolina Bar Association; Zoe Linza, executive director, Bar Association of Metropolitan St. Louis; and Jim Calloway, Management Assistance Program director, Oklahoma Bar Association. Below are four key takeaways from the panel discussion, which was moderated by Crista Hogan, executive director of the Springfield (Mo.) Metropolitan Bar Association.