New member benefits. Popular events. A reinvigorated web design that pumps up the visual appeal.
All of these are exciting things for bar associations, and all of them can involve high-resolution logos, photos, and stock images—potentially bogging down the website and causing members and other online visitors to exit and to think twice about ever coming back.
Clearly, that’s not what anyone wants. And, just as creating web content is a team effort, solving this problem might take some collaboration, too—it can help if content creators and managers other than the designer or the director of information technology know some helpful tricks and tools.
That was the key message delivered by AnnMarie Thomas, director of membership, communications and events at the Kansas City (Mo.) Metropolitan Bar Association, and Greg Wacker, the bar’s director of information technology. In their program at the 2017 National Association of Bar Executives Communications Section Workshop in St. Louis this past fall, Thomas offered her perspective as someone whose job responsibilities result in a lot of web content, with Wacker providing a more directly tech-focused point of view.