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    November-December 2015

    Volume 40 Issue 2  

    Business & Corporate

    You can take it to the bank: Bar association studies show economic impact

    by Robert J. Derocher

    In the ongoing effort to secure adequate funding for the judiciary and improve the public’s perception of lawyers, many bar associations are making headway with a whole new approach: pointing out how the legal profession and the court system support business and boost the local economy. What have been some of the key findings from bar associations’ economic studies, how have they gotten the word out, and most of all, have they seen tangible results?

    Features

    2015 NABE Comm Workshop

    Professional Development

    Presenting … Tips and techniques to help anyone become a better speaker

    by Marilyn Cavicchia

    Are great presenters born or made? And what can you do if you know you’re not great—if, in fact, the whole idea fills you with terror—but you have to present anyway? Whatever your comfort level, your role at the bar association, or the purpose of your presentation, here’s why you shouldn’t settle for so-so … and some practical advice to help you improve as a speaker.

    Trade, Sports & Professional Associations

    Welcome! How to connect, include, and engage new members

    by Marilyn Cavicchia

    In today’s world, everyone—not just younger generations—wants immediate access to information, and a quick connection with any organization they might join … or are required to join. How well does this match with the way bar associations have traditionally operated? Here’s how some bar associations are using a mix of new tools and the tried and true to welcome, include, and engage their new members faster than ever before.

    Professional Development

    Less ‘stuff,’ more connection: How bar associations can reach Millennial members

    by Marilyn Cavicchia

    The average age for staff members at professional associations, such as bar associations, is 48.6. And now, the Millennials are arriving in force—not only making up more than 50 percent of the overall workforce, but also assuming bar leadership roles … and not just in the YLD. What do those Millennial (aka Generation Y) members want? And can an old bar learn new tricks?

    Practice Marketing

    Don’t overload your designer or your design: NABE Comm panel advises simplicity, room to breathe

    by Marilyn Cavicchia

    If you work with a designer, do you ever wonder why he or she seems to cringe when you offer a very concrete suggestion for an image? And if design isn’t your strong suit but you do it once in a while, why do your photos look fuzzy, your text too busy, and everything just not quite right? A panel of bar association designers at the 2015 NABE Communications Section Workshop shared a few tips to help improve your own designs or get better results from the designers you work with.