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Teeing Up the PGA Tour-LIV Golf Merger

John T Delacourt, Asheesh K Agarwal, Bryan L Bloom, Jodi S Balsam, and Marc Edelman

The PGA Tour and Saudi Arabia-backed LIV Golf spent much of the past year engaged in litigation and an often acrimonious PR battle. They now propose to merge. What are the implications for fans, broadcasters, and professional golfers? Is this an efficient litigation settlement or a problematic merger? Should standard competition analysis apply or do unique circumstances require a fresh approach?

Sponsored by the Antitrust Law Section's Mergers and Acquisitions and Trade, Sports & Professional Associations Committees.