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Persuade or Not to Persuade: Advertising in the Digital Age

Ceren Canal Aruoba, Duane Charles Pozza, Ioana Gorecki, and Vilma Todri

How marketing activities trying to persuade consumers to buy products or services differ from the trickery of business practices is unsettled. In this program, panelists discuss consumer protection challenges associated with this issue based on recent case examples on dark patterns, consumers interactions with AI-powered smart devices, and social media ad, including analytical tools to address the issues.