chevron-down Created with Sketch Beta.


Consumer Endorsements and Reviews - An International Perspective

Jeffrey Alan Greenbaum, Baran Guney, Geraint Lloyd-Taylor, Jenny Pienaar, Jose Antonio Arochi, Kanu Priya, and Kelly Harris

Consumer endorsements and reviews have become ubiquitous and are a fundamental component in consumers' purchasing decisions. Companies want to leverage consumer endorsements and reviews to expand their customer base. This panel navigates the rules of the road in using consumer endorsements in the U.S. and beyond.