Deal agnostic changes include the requirements to provide certain:
- Final documents sent to or from the Supervisory Deal Team Lead; and
- Draft documents that are sent to any board member.
Deal specific changes include the requirements to provide:
- Regularly prepared CEO reports containing relevant information;
- Board reports containing relevant information;
- Information about overlapping directorates; and
- Detailed customer and supplier information.
Deal Agnostic Changes
Previously only “Competition Documents” sent to a Director or Officer had to be produced with an HSR filing. The new HSR Rule changes that in two significant ways: (1) all final Competition Documents to or from the Supervisory Deal Team Lead (“SDTL”) are produceable and (2) draft Competition Documents sent to any individual Board member are produceable.
Final Competition Documents to SDTL
As an initial matter, in-house counsel will want to carefully consider who to designate as the SDTL for a deal (or for all deals). The new Rule defines the SDTL as “the individual primarily responsible for overseeing the strategic assessment of the deal, and who does not otherwise hold the title of Officer or Director.” (Emphasis added). The Rule appears to envision the SDTL as the person that makes the yes/no call on whether to send the deal to the Board (or similar entity) for final approval. In some companies, this may also be the person overseeing the deal on a day-to-day basis. As you move into larger companies with more complex corporate development teams, those roles may be separated. For companies that do not have dedicated corporate development teams, potential SDTLs could include a business stakeholder assessing whether the target would be a strategic fit or someone in Finance.
After identifying the SDTL, in-house counsel should socialize that person to the new requirements immediately and together design a workable process for collecting and reviewing relevant documents. The goal, of course, is not to significantly disrupt the ongoing work evaluating strategic acquisitions. Some practices include:
Create a deal-specific mailbox and put all emails relating to the deal in that mailbox. This will reduce the need for email searches, and the SDTL can simply provide antitrust counsel access to the mailbox so that the SDTL will not have to waste time or energy assessing what is produceable.
Inform the SDTL that documents accessed through collaborative platforms/channels will be produced. All final Competition Documents, including communications, housed in collaborative platforms/channels such as Teams, Slack, G Chat, etc. likely must be produced if accessed by the SDTL. In-house counsel should socialize the SDTL to this requirement proactively so the SDTL can be mindful as to if and how they use such channels throughout the deal.
Socialize deal stakeholders that emails sent to the SDTL will be produced. All final Competition Documents sent from or received by the SDTL must be produced. It is therefore important that in-house counsel informs all deal stakeholders of this requirement and reminds them to be thoughtful in their email practices. This may include reminders to always use accurate language in emails, not to speculate, and to avoid unnecessarily CCing the SDTL on every correspondence.
Separate substantive discussions from drafting discussions in emails. All final Competition Documents sent to the SDTL must be produced. As a general matter, the new Rule defines a final document to include an email. An important exception is that emails discussing draft documents are not considered final. For example, an email identifying and explaining the redline edits made in a document is considered a draft and not produceable. However, an email that explains redline edits and discusses the competitive dynamics of the deal is likely produceable. Separating drafting emails from substantive discussions will avoid this confusion.
These processes and practices work best in conjunction. But even implementing one or two of these practices will make life easier for both the SDTL and in-house counsel.
Draft Competition Documents to Any Single Board Member
Previously, draft Competition Documents were only produceable if they went to the entire Board of Directors or subcommittee thereof. Under the new Rule, a draft Competition Document is produceable if it is sent to any individual member of the Board. In-house counsel will therefore want to investigate the processes the corporate development team uses for document creation to determine if individual Board members ever receive documents outside of official channels. For example, does a senior member of the corporate development team bounce ideas off an individual Board member before finalizing a document to send to the whole Board? To the extent any such processes exist, in-house counsel will want to socialize all stakeholders that these types of draft documents may now be produced to regulators. Similarly, if Board members have a day-to-day role on a transaction and are expected to receive documents outside their role, this should also be flagged to help inform production decisions.
Deal Specific Changes
Many of the changes in the new HSR Rule only apply when there is a competitive overlap between the acquiror and target. These deal specific requirements are sufficiently numerous that it is fair to say there are effectively now two different HSR forms: one for deals with overlaps, and one for deals without them. Because the HSR submission for deals with overlaps is considerably more onerous, parties should now make the overlap assessment much earlier in the deal process—indeed, it will be difficult to accurately gauge either the timeline or budget for an HSR filing without first making this determination.
After concluding the deal involves an overlap, in-house counsel must begin the process of collecting new categories of information and documents. This section addresses four of the most burdensome and/or tricky of those categories:
- Regularly prepared CEO reports that contain information on the competitive dynamics of the overlapping product market or service line;
- Board reports that contain information on the competitive dynamics of the overlapping product market or service line;
- Information on individual board members who also serve on the board(s) of other companies that operate in the same industry; and
- Detailed information about each party’s customers and suppliers of the overlapping product market or service line.
Regularly prepared CEO reports discussing competition in the overlapping market
The new Rule requires parties to produce regularly prepared CEO reports if they: (1) discuss competition-related issues involving the overlapping market implicated by the deal, and (2) were prepared within one year of filing. “Regularly prepared” reports are specifically defined as quarterly, biannual, or annual reports. The challenge therefore is determining when a report contains information making it responsive, which is amplified by the one-year look back window. It will not usually be apparent when the report is prepared whether it will be responsive later. The following processes may help mitigate these challenges:
Work with the CEO’s staff ahead of time to understand the full universe of regularly prepared reports the CEO receives and socialize them to the need to collect these documents. The CEO undoubtedly receives reports that do not contain produceable information, e.g., a report outlining insurer and benefits administrator options for employees. The CEO is also likely to receive reports that contain information on the competitive dynamics of markets. Understanding the full corpus of regularly prepared reports that the CEO receives ahead of time—and the content of those reports—will allow in-house counsel to more efficiently allocate their attention when reviewing materials for responsiveness for a specific deal.
Determine whether a preemptive review of the regularly prepared CEO reports is necessary. As discussed, it will not be clear in real time whether a CEO report will have to be produced. And parties cannot extract only the responsive information/pages from a report. Thus, in-house counsel should assess whether there are ways to balance the HSR requirements against the burden of producing non-responsive information. To use the prior example, simply issuing two different reports—one on benefits, one on competitive dynamics—will prevent the company from having to produce totally irrelevant (but highly sensitive) benefits information because it is included in a competitive intelligence overview.
Determine who will review the CEO reports and train them. Regardless of whether there is a preemptive review, in-house counsel will have to work with the CEO’s staff to determine who should review the CEO reports when you must file an HSR form. Ideally this would be in-house or external antitrust counsel. However, given the highly sensitive nature of the reports the CEO’s office may prefer someone else. This may be a senior staff member, the general counsel, or other trusted advisor. In any event, it will be in-house counsel’s responsibility to thoroughly train the reviewer so they can identify the types of competitive information that make a report responsive. This training should include clear instructions to err on the side of flagging for production, and if a non-lawyer conducts the preliminary review it will have to be confirmed by counsel before filing.
Keep a checklist of regularly prepared reports and check it before filing. Failing to include a produceable document in an HSR filing may lead to, at a minimum, a costly delay in closing. This type of mistake can be avoided by creating and maintaining an up-to-date list of all quarterly, biannual, and annual reports the CEO receives, and then checking off each one during the review process.
Organize all regularly prepared CEO reports in real time. The easiest way to miss a CEO report (especially without a checklist) is to scramble to collect them every time you file an HSR form. Even with the soundest of efforts and intentions, if in-house counsel is furiously searching inboxes, platforms, and other storage solutions on an ad hoc basis for each deal eventually something will be missed. Instead, in-house counsel should work with the CEO’s staff to create separate folders for quarterly, biannual, and annual reports and ensure they are updated in real time. In addition to reducing the risk of missing a report, this will save both in-house counsel and the CEO’s office time when a filing is required by eliminating the need for last-minute searches.
Any board report discussing competition in the overlapping market
The new HSR Rule imposes the same requirements on Board reports as CEO reports, with one notable expansion: instead of only requiring regularly prepared reports, the Rule requires production of any Board report discussing competition in the overlapping market. This requirement also has a one-year look back window, so companies will not know at the time it is created whether a Board report is produceable.
The challenges presented by this requirement are akin to CEO reports, but may be amplified if processes are not followed because the requirement is not limited to regularly prepared reports. Fortunately, implementing the same process for Board reports as CEO reports may reduce both burden and risk. That is:
- Work with whoever prepares Board materials early to understand the full universe and socialize that person to the new requirements;
- Determine whether a preemptive review will occur, and if so, who will conduct it;
- Determine who will review Board reports when an HSR filing is required;
- Train the reviewers if they are not dedicated antitrust counsel;
- Organize Board files in an easily accessible and navigable manner in real time.
- Conduct periodic audits of the Board's documentation to ensure compliance with the new rule and identify any gaps.
There are two additional practices that may help with collecting and reviewing Board reports and minimize the risk of missing a responsive document:
Consolidate Board reports. If 100 reports are sent to the Board every year, it will be exponentially easier to collect and review those reports if 25 are bundled at the end of every quarter than if they are sent individually on an ad hoc basis. And although the requirement still applies that if any part of a report is responsive the whole report must be produced, administratively bundling 25 independent reports into a zip drive does not magically transform them into one report for HSR purposes. There is therefore little downside and significant upside to sending Board reports in a routine, standardized, and consolidated manner.
Organize the Board’s documents in a workstream or platform. Rather than sending Board reports, upload them to a specified platform or portal, ideally at a specific, standard time such as before meetings. Do not send any Board reports to the Board (or individual members) outside of this platform. If the only way the Board can access its reports is by logging onto the platform, in-house counsel can be assured of a single, easily accessible source of truth when an HSR filing occurs.
Providing information about overlapping directorates
Another new category of information required by the new HSR Rule relates to overlapping directorates. Specifically, the acquiror must determine if any of its Board members serve on the board of a different company (i.e., not the target) that reports revenue in the same NAICS codes as the target. For example, if Company A provides cyber security services and is acquiring Company B which provides software, in-house counsel for Company A will have to determine whether any members of its Board also sit on the board of any other company that provides software. If so, Company A must disclose the name of the director(s) and the other board(s) on which they sit as part of the HSR filing. Several processes can help with collecting and producing this information:
Implement policies to review Board affiliation. There are good legal reasons—beyond just HSR requirements—to enact policies that review both the amount of external board affiliations each director can have, as well as the types of companies they may be with. To explain why, it may be helpful to take a step back.
Many acquirors target companies that operate in the same industry/ecosystem. These companies are likely to report revenues in a limited number of NAICS codes relevant to that ecosystem. Conversely, it is less common for an acquiror to target a company in an unaffiliated industry. Companies in unaffiliated industries are unlikely to report revenues in NAICS codes common to the ecosystem. Accordingly, the more directors a company has that sit on the board of other ecosystem companies, the more likely any individual target hits on a NAICS code that requires disclosure. One way to minimize the need to identify overlapping directors is to enact a policy that curtails the number of Board members who can join other for-profit boards in the same ecosystem.
Even outside of HSR, Section 8 of the Clayton Act prohibits directors from sitting on the boards of competing companies. Therefore, having policies in place that prevent overlapping directorates and mechanisms in place to monitor and track external board membership to ensure compliance serve two goals.
Monitor board memberships in real time. Because NAICS codes can be defined so broadly, some degree of disclosure is likely inevitable even with the above policy. Absent proactive processes this could impose a substantial burden on in-house counsel and delay the HSR filing (and consequently closing). Imagine having a large board of 20 directors. If board affiliation information is not already available, in-house counsel will first have to determine whether any of the 20 directors are on other for-profit boards, and which ones. If, for example, each is on two additional boards, she will then have to research the products and services all 40 of those companies offer and compare them to the target.
To prevent this, the overlapping directorate assessment should be part of the real time approval process, both for any new member of the company’s Board and if any existing member wants to join an external board. If the company is considering adding someone to the Board, in-house counsel should review the candidate’s current board and officer affiliations to determine whether any are with competitors or ecosystem players. Again, this will also help ensure compliance with Section 8. In-house counsel can track this analysis in real time, so that when they make an HSR filing they will not only have a current list of all directors and corresponding affiliations, but will also already have done some of the industry analysis.
Customer information for overlapping products/services
In all deals, both parties now must describe the categories of products and services they offer. Where there is a current or planned overlap, the parties must provide: (1) total revenue for each overlapping product/service from the prior fiscal year; (2) the top ten customers by category for each overlapping product/service; and (3) the top ten overall customers for each overlapping product/service.