Worth noting is that the legal tests seen in FSR cases so far resemble a counterfactual analysis. In reviewing the acquisition of PPF Telecom by e&, the EC considered advantages enjoyed by the post-merger entity. For example, state guarantees would allow e& to secure better financing terms, and thus, potentially create advantages over its rivals in the EU.
We likely see some alignment between the two regimes in the last step of evaluation: the balancing test in FSR and the compatibility assessment in State Aid. Both seek to weigh the positive effects against distortion to competition. The balancing test requires companies to prove the positive effect, and the positive effect must come from subsidies per se (i.e., not from the merger).
V. What does economic literature tell us about the impact of foreign direct investment (FDI)?
There is an extensive literature on the impact of FDI on the host country. At aggregate level, there is almost always positive effect on the host country’s growth, including productivity growth. At the firm level, economic literature shows three channels for such growth to take place:
- Productivity spillover: Investment by more productive foreign multinational firms increases the productivity of local firms within the same industry as well as firms across industries through production linkages.
- Competition effect: FDI brings more competition in output market, upstream input market, and labor market, which may crowd out local firms.
- There is a high degree of heterogeneity across local firms and across industries and the types of multinational firms. Maggie’s own research suggests that least productive firms that already struggled will bear most of the crowding out effect from intensified competition; the productive incumbent firms will do just fine.
- Innovation: More productive local firms can react by increasing innovation to better compete with foreign multinationals.
Economic research also shows that tit-for-tat dynamics is common to subsidies. When the central or local governments in China provide subsidies, the EC has a 93% chance to provide subsidies to the same product within the same industry within the year. The chance rises to 98% if looking at a two-year window. The tit-for-tat dynamics is less salient between China and the US but remains a regular pattern.
Looking ahead, the panelists expect China to increasingly become a net investor whose outbound direct investment exceeds inbound direct investment. China will look to geographically diversify its investment with the EU as a key destination. Subsidies can be motivated by a range of goals including climate mitigation, global value chain resilience, and geopolitical concerns. It is important for the EC to have a sophisticated tool to distinguish between distortive and benign investments.
VI. How to maximize the chance of getting through the review process quickly and unscathed?
The FSR allows a range of legal and economic toolkits for the defense of companies under review, and early FSR cases have shown the EC’s acceptance of rigorous economic evidence.
Economic analysis can prove that financial contributions received do not amount to subsidies. For example, in terms of loans from state-affiliated entities, benchmark analyses – against undertaking’s loans from commercial banks or against loans to similarly situated companies – can provide effective defense. Even if subsidies exist, it remains possible to show that such subsidies do not lead to negative distortion. The analysis of distortion in the target firm’s product market can draw from economic toolkits to analyze the counterfactual, albeit more difficult than analyzing the present.
The last defense is the balancing test where the companies must bring up the positive effects originating from the subsidies. Economic literature points to positive impact of foreign direct investment on the host country at both aggregate and firm levels. In fact, the industries susceptible of subsidies are often critical to EU-level strategic goals such as clean energy transition and digital infrastructure building. The Draghi report on European competitiveness also advocated for a longer-term view on efficiencies and the consideration of out-of-market efficiencies. Taken all together, the balancing test which has not yet been formally carried out presents an opportunity for companies to offer a defense, showing net positive impact on competition and the EU’s broader goals.
As case precedents and the upcoming FSR guidelines provide clarity on enforcement, firms involve in above-threshold mergers and public procurement may find themselves better off addressing the Commission’s concerns with legal and economic evidence than forgoing commercial opportunities in the EU.