A recently published review by Federal Trade Commission economists Keith Brand and Ted Rosenbaum on economic studies of cross-market health care mergers—which can be defined as health care mergers of providers who are located more than 30–45 minutes apart from each other in apparently nonoverlapping markets—sheds important light on the exact relationship between cross-market mergers and price increases. Brand and Rosenbaum reach three conclusions. First, cross-market mergers have systematically led to increases in prices. Second, some of the observed price increases from cross-market mergers may involve providers that in fact are in overlapping markets, albeit narrow ones, involving “high value” services—that is, services, provided exclusively by academic medical hospitals, for which patients are willing to travel farther. Third, other observed price increases could result from cross-market mergers involving substitutes from a common-customer perspective—that is, from the perspective of customers desiring multimarket plans who need both hospitals even though they are in different markets. Brand and Rosenbaum also report that, alternatively, observed price increases could result from the fact that cross-market mergers give providers a mechanism to evade political or regulatory constraints that prevent them from fully using their bargaining leverage in an existing market in which they have market power. Finally, Brand and Rosenbaum find it unlikely that price increases can be justified as an increase in bargaining sophistication of the acquired provider that enables that provider to extract increased profits (assuming that such a justification is procompetitive).
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