When FTC Chairman Joseph Simons announced the Commission would host Hearings on Competition and Consumer Protection in the 21st Century, he said that the purpose of the multi-month series would be “to consider whether broad-based changes in the economy, evolving business practices, new technologies, and international developments warrant adjustments to competition and consumer protection law, enforcement priorities, and policy.” These same motivations are common threads through the 1911 commentary in The Times:
- Broad-based changes in the economy: Williams Jennings Bryan, Democratic politician and Secretary of State under Woodrow Wilson, advocated for a Democratic party platform prohibiting corporate control of more than 50 percent “of the total product” and government ownership, as “necessary whenever competition is impossible.” He cited increasing economy-wide concentration as the basis:
When the Sherman anti-trust act was passed the trust development was comparatively limited. Since then, consolidation and combination have gone on until now . . . nearly every great staple of industry is controlled as to prices and terms of sale. The only reason for combination is to prevent competition, and the only reason for preventing competition is to secure larger profits.
- Evolving business practices: Samuel Gompers, in favor of a labor union exemption from the Sherman Act, wrote:
Modern business cannot be conducted upon the old notions. Development industry does not admit of it. Development in transportation does not admit of it. The development and transmission of information does not admit of it. . . . While realizing the necessity for a freer hand in industry and commerce, untrammeled by government cramping . . . I am quite convinced that it is far more important for industry, commerce, labor, and the representatives of free institutions that the activities of wage earners, the wealth producers, in the opportunities for the protection and promotion of their rights and interest have predominating importance.
- New technologies: George W. Perkins, ex-vice president of the New York Life Insurance Company and a former partner in the Banking House of J.P. Morgan advocated for limited regulation of the modern corporation (rather than its destruction):
This is no longer an age of independent and competitive individualism; it is an age of co-operative individualism; and by the latter I mean the concentration of individualistic efforts. What has brought about this changed condition? It is the great agents of modern life—steam and electricity. They have created intercommunication—enabled minds to exchange instantaneous thought. They have displaced the ox team, with its small radius of operation, with the fast railroad and the steamship, which gird the word: the slow mail by the lighting-like wireless or telephone. They have annihilated distance.
If competition law is going to play the referee in the ways firms compete, then we should expect some evolution over time, as the ways that companies sell and consumers buy evolve. This is as true today as it was during antitrust law’s earliest days. As we have seen over the past century, great leaps forward in technology precipitate periods of reckoning. The Sherman and Clayton
Acts were drafted, implemented, and initially interpreted in the wake of the Second Industrial Revolution. The Chicago School and antitrust’s Microsoft era bookend the Third.
Nearly two decades ago, the Antitrust Law Journal published a precursor symposium to this one, on “Antitrust at the Millennium.” In that symposium, Robert Pitofsky wrote, “Of late, we hear increasing concern that the centuryold Sherman Act cannot keep up with the more dynamic and fast moving developments of the 21st century,” in the introduction to an article advocating for the application of antitrust’s core principles to technology and intellectual property. In the same symposium, Richard Posner contended, “There is indeed a problem with the application of antitrust law to the new economy, but that it is not a doctrinal problem; antitrust doctrine is supple enough, and its commitment to economic rationality strong enough, to take in stride the competitive issues presented by the new economy. The real problem lies on the institutional side: the enforcement agencies and the courts do not have adequate technical resources, and do not move fast enough, to cope effectively with a very complex business sector that changes very rapidly.”
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