COMMITTEE PROGRAM AUDIO

MSB - Curbing Resale Price Erosion - A No-Nonsense Panel - June 17, 2020

Explosive online sales growth has led to increased price competition among traditional resellers and those with lower costs. Online resellers argue that discounting is procompetitive, but brand owners worry that resale price erosion jeopardizes brand value, customer service, margins, and reseller viability. 

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