Surviving Google’s AI Overhaul: What Law Firms Must Know About SEO & Lead Generation

This webinar, “Surviving Google’s AI Overhaul: What Law Firms Must Know About SEO & Lead Generation,” delivers a timely and actionable deep dive into the future of legal marketing. As Google replaces traditional search results with AI-generated answers, law firms face a new reality where SEO alone may no longer secure visibility. Join industry leaders Braden Pollock and Jason Hennessey as they reveal how to adapt to this seismic shift, and how combining smart SEO with dependable lead generation can keep your pipeline full, even as the rules of online discovery are rewritten.

Learning Objectives: 

• Understand how Google’s AI-driven search is reshaping the digital landscape and what these changes mean for law firm visibility, ranking, and client acquisition.
• Learn how to optimize your law firm’s online presence using updated SEO strategies that align with Google’s E-E-A-T guidelines and avoid common pitfalls of AI-generated content.
• Discover how lead generation services can provide stability and scalability by complementing SEO efforts and ensuring a consistent flow of qualified legal inquiries, even amid algorithm disruptions.

The content of this program does not meet requirements for continuing legal education (CLE) accreditation. You will not receive CLE credit for participating.