Sep
14
Teeing Up the PGA Tour-LIV Golf Merger
12 PM EDT
The PGA Tour and Saudi Arabia-backed LIV Golf spent much of the past year engaged in litigation and an often acrimonious PR battle. They now propose to merge. What are the implications for fans, broadcasters, and professional golfers? Is this an efficient litigation settlement or a problematic merger? Should standard competition analysis apply or do unique circumstances require a fresh approach?