In this webinar, we will discuss attorney advertising and its attendant professional issues. First, we will explore the history of attorney advertising along with the background of RPC 1.7. Then we will turn our attention to the current state of attorney advertising while reviewing some recent decisions. Next, we will discuss the various advertising platforms that attorneys can avail themselves when advertising. This will include a discussion of television, print, and online advertising. We will discuss the relative strengths and weaknesses of each platform along with an overview of how ad buying on each of these platforms works. In addition, we will explore the ethical considerations every attorney should be aware of when using any of these platforms. Finally, we will wrap up the session with some practical tips, hints, and do's/don'ts when it comes to attorney advertising.
Attendees can expect to learn the folliwng during this program:
- Understand the history of attorney advertising
- Build a knowledgebase of the advertising options for attorneys
- Understand how advertising on the internet works, generally
- Comprehension of the professional issues surrounding attorney advertising