Oct

    Smart Starter Law Practice Series: Ethical Marketing of Your New Practice [CC]

    2 PM EDT

    Does your firm's marketing plan need to be reviewed? Does your firm have a cohesive marketing plan? In the next installment of the Smart Starter Law Practice Series, speakers give you the tools to build a sustainable and effective marketing plan.

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    Lawyers often market in a scatter-shod, unplanned, and often unproductive manner. A marketing plan is another essential process a law firm needs to stay in business and offer legal representation, especially right now when many law firms are experiencing 30-80% declines in new business. RPCs 7.1-7.5 (marketing rules) are different all across the country, especially since the ABA recently revised the marketing rules and some states have varied their rules before and after those revisions. But there are some basic marketing practices that will keep a lawyer in good stead in most jurisdictions, such as website disclaimers, avoiding giving advise to non-clients, respectful social media behavior and prudent friending and liking choices. The Rules of Professional Conduct are very important to the basic marketing plan and parameters need to be discussed first. More importantly issues of client communication and the practice of law that will be addressed in this program, to ensure attendees' marketing plans stay within the bounds of what is permitted.

    In addition, this program will give lawyers the building blocks of a basic marketing plan, help them implement proven strategies, assess results, and retool as needed and give them the very important ethical boundaries of marketing from the beginning, so they can avoid ethical violations around marketing in all states. Special attention will be spent on marketing options that work during the pandemic, and beyond.

    Attendees will leave this program with the following:

    1. Describe the building blocks of a successful marketing plan
    2. Identify the basic parameters of ethical marketing rules across the nation and what do to to avoid violations across the nation
    3. Recognize how to assess and retool your marketing plan, to ensure you stay on track
    4. Recall real-life examples of how to market during a pandemic that can boost business immediately and help your firm survive the economic downturn
    5. Application of RPC 5.5--how to avoid marketing too broadly online to give rise to UPL

    Event Details

    Duration

    60

    Format

    Web

    Date

    Oct 28, 2020

    2020-10-28T14:00:00-04:00 2020-10-28T15:00:00-04:00 Smart Starter Law Practice Series: Ethical Marketing of Your New Practice [CC]

    Does your firm's marketing plan need to be reviewed? Does your firm have a cohesive marketing plan? In the next installment of the Smart Starter Law Practice Series, speakers give you the tools to build a sustainable and effective marketing plan.

    Sponsors

    Panelists

    Bridgette M Bennett

    Reid F Trautz

    MCLE Information

    The ABA will seek 1.00 Ethics and Professional Responsibility CLE credit hours in 60-minute-hour states, and 1.20 Ethics and Professional Responsibility CLE credit hours in 50-minute states. Credit hours are estimated and are subject to each state’s approval and credit rounding rules.

    View - MCLE Details

    Deaf/Hard of Hearing Attendees

    CART (Communication Access Realtime Translation) service provides instant accessibility for the deaf and hard of hearing by delivering the spoken word as a realtime stream of text. CART service for this program is firewall-friendly and works in almost any network environment with Internet access, and is compatible with all major web browsers.

    Read more about - Webinar Features

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