Lawyers often market in a scatter-shod, unplanned, and often unproductive manner. A marketing plan is another essential process a law firm needs to stay in business and offer legal representation, especially right now when many law firms are experiencing 30-80% declines in new business. RPCs 7.1-7.5 (marketing rules) are different all across the country, especially since the ABA recently revised the marketing rules and some states have varied their rules before and after those revisions. But there are some basic marketing practices that will keep a lawyer in good stead in most jurisdictions, such as website disclaimers, avoiding giving advise to non-clients, respectful social media behavior and prudent friending and liking choices. The Rules of Professional Conduct are very important to the basic marketing plan and parameters need to be discussed first. More importantly issues of client communication and the practice of law that will be addressed in this program, to ensure attendees' marketing plans stay within the bounds of what is permitted.
In addition, this program will give lawyers the building blocks of a basic marketing plan, help them implement proven strategies, assess results, and retool as needed and give them the very important ethical boundaries of marketing from the beginning, so they can avoid ethical violations around marketing in all states. Special attention will be spent on marketing options that work during the pandemic, and beyond.
Attendees will leave this program with the following:
- Describe the building blocks of a successful marketing plan
- Identify the basic parameters of ethical marketing rules across the nation and what do to to avoid violations across the nation
- Recognize how to assess and retool your marketing plan, to ensure you stay on track
- Recall real-life examples of how to market during a pandemic that can boost business immediately and help your firm survive the economic downturn
- Application of RPC 5.5--how to avoid marketing too broadly online to give rise to UPL