Dec

    New and Emerging Technologies -- Opportunities and Pitfalls

    2 PM EST

    It’s no secret that advertisers and retailers are trying to engage with consumers as authentically as possible. New technologies such as augmented reality enhance the user experience and help connect with consumers. But black letter advertising law rules still apply and what is or is not an ad may not be so clear. How can advertisers get their messages across without running afoul of the rules? What privacy concerns are raised?

    FREE:  Antitrust Section Members, Government, Non-profit Employees, Students, Other Non-Members $25.00

    Explore Section benefits or call 1-800-285-2221 to join. Code RAT14IP25.   For this and all upcoming events visit http://ambar.org/atevents.
     
    CLE
    The ABA is not seeking CLE credit for this program.

    Audio Archive: Provided all releases are obtained, MP3 recordings of this program will be available to Section members on the Committee Program Audio page.

     

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    New and Emerging Technologies -- Opportunities and Pitfalls

    Event Details

    Format

    Teleconference

    Date

    Dec 06, 2017

    2017-12-06T14:00:00-05:00 2017-12-06T15:00:00-05:00 New and Emerging Technologies -- Opportunities and Pitfalls

    It’s no secret that advertisers and retailers are trying to engage with consumers as authentically as possible. New technologies such as augmented reality enhance the user experience and help connect with consumers. But black letter advertising law rules still apply and what is or is not an ad may not be so clear. How can advertisers get their messages across without running afoul of the rules? What privacy concerns are raised?

    FREE:  Antitrust Section Members, Government, Non-profit Employees, Students, Other Non-Members $25.00

    Explore Section benefits or call 1-800-285-2221 to join. Code RAT14IP25.   For this and all upcoming events visit http://ambar.org/atevents.
     
    CLE
    The ABA is not seeking CLE credit for this program.

    Audio Archive: Provided all releases are obtained, MP3 recordings of this program will be available to Section members on the Committee Program Audio page.

     

    Speakers

    Daniel Goldberg

    Frankfurt Kurnit Klein & Selz

    Sponsors

    Advertising Disputes & Litigation

    Section of Antitrust Law

    Co-sponsors

    Privacy and Information Security

    Moderators

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