New and Emerging Technologies -- Opportunities and Pitfalls
2 PM EST
It’s no secret that advertisers and retailers are trying to engage with consumers as authentically as possible. New technologies such as augmented reality enhance the user experience and help connect with consumers. But black letter advertising law rules still apply and what is or is not an ad may not be so clear. How can advertisers get their messages across without running afoul of the rules? What privacy concerns are raised?
FREE: Antitrust Section Members, Government, Non-profit Employees, Students, Other Non-Members $25.00
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