The Great Social Divide: Exploring Legal Issues in Native Advertising, Social Media and Real-Time Marketing
1 PM EDT
The television commercial no longer is king of the marketing world, and companies routinely turn to social media platforms and other digital media technologies to deliver their brand messages. Hear from expert panelists about the ever-expanding legal challenges that arise in this area. We will look at IP, right of publicity and other content clearance concerns; FTC guidelines and enforcement activity regarding endorsements, disclosures and other digital advertising issues.
FREE: Antitrust Section Members, Forum on the Entertainment & Sports Industries and Government, Non-profit Employees, Students
$25 Other Non-Members
Explore Section benefits or call 1-800-285-2221 to join. Code RAT14IP25. For this and all upcoming events visit http://ambar.org/atevents.
The ABA is not seeking CLE credit for this program.
Provided all releases are obtained, MP3 recordings of this program will be available to Section members on the Committee Program Audio page.