Oct

    The Great Social Divide: Exploring Legal Issues in Native Advertising, Social Media and Real-Time Marketing

    1 PM EDT

    The television commercial no longer is king of the marketing world, and companies routinely turn to social media platforms and other digital media technologies to deliver their brand messages. Hear from expert panelists about the ever-expanding legal challenges that arise in this area. We will look at IP, right of publicity and other content clearance concerns; FTC guidelines and enforcement activity regarding endorsements, disclosures and other digital advertising issues.

    FREE:  Antitrust Section Members, Forum on the Entertainment & Sports Industries and Government, Non-profit Employees, Students
    $25 Other Non-Members


    Explore Section benefits or call 1-800-285-2221 to join. Code RAT14IP25.   For this and all upcoming events visit http://ambar.org/atevents.
     
    CLE
    The ABA is not seeking CLE credit for this program.

    Audio Archive
    Provided all releases are obtained, MP3 recordings of this program will be available to Section members on the Committee Program Audio page.

     


     

    $25
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    The Great Social Divide: Exploring Legal Issues in Native Advertising, Social Media and Real-Time Marketing

    Event Details

    Format

    Teleconference

    Date

    Oct 24, 2016

    2016-10-24T13:00:00-04:00 2016-10-24T14:00:00-04:00 The Great Social Divide: Exploring Legal Issues in Native Advertising, Social Media and Real-Time Marketing

    The television commercial no longer is king of the marketing world, and companies routinely turn to social media platforms and other digital media technologies to deliver their brand messages. Hear from expert panelists about the ever-expanding legal challenges that arise in this area. We will look at IP, right of publicity and other content clearance concerns; FTC guidelines and enforcement activity regarding endorsements, disclosures and other digital advertising issues.

    FREE:  Antitrust Section Members, Forum on the Entertainment & Sports Industries and Government, Non-profit Employees, Students
    $25 Other Non-Members


    Explore Section benefits or call 1-800-285-2221 to join. Code RAT14IP25.   For this and all upcoming events visit http://ambar.org/atevents.
     
    CLE
    The ABA is not seeking CLE credit for this program.

    Audio Archive
    Provided all releases are obtained, MP3 recordings of this program will be available to Section members on the Committee Program Audio page.

     


     

    Speakers

    Anthony Justman

    Sony Computer Entertainment

    Navine Karim

    Red Bull Media House

    Nicholas Vianna

    NW Ayer & Partners

    Sponsors

    Consumer Protection

    Section of Antitrust Law

    Co-sponsors

    Forum on the Entertainment and Sports Industries

    Moderators

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