Feb

    Surveying the Truth: False Advertising and Trademark Litigation

    3 PM EST

    ADL will sponsor a 3-part webinar series about use of surveys in false advertising and trademark litigation. Session 1, “Surveying the Truth: False Advertising and Trademark Litigation,” will explore the history of surveys in litigation, trends, and best practices for getting studies admitted. We’ll discuss survey and “field” experiments, including conjoint analysis and hybrid approaches, and how one “apportions” the influence of a part of a deal or product on consumer choice and price paid.

    Moderator:
    •Christopher Cole, Crowell & Moring, Washington, D.C.

    Panelists
    •August Horvath, Kelley Drye & Warren, New York, NY
    •Professor Joel Steckel, New York University, New York, NY
    •Kristina Shampanier, Ph.D., Analysis Group, Boston, MA

     

    For this and all upcoming events visit https://shop.americanbar.org/eBus/ABAEventsCalendar.aspx

    FREE:  Antitrust Section Members, Government, Non-profit Employees, Students
    $25 Other Non-Members

    Explore Section benefits or call 1-800-285-2221 to join. Code RAT14IP25.   For this and all upcoming events visit http://AmBar.org/ATEvents.
     
    CLE
    The ABA is not seeking CLE credit for this program.

    Audio Archive
    Provided all releases are obtained, MP3 recordings of this program will be available to Section members on the Committee Program Audio page.
     

    $25
    NON-MEMBERS
    $10
    MEMBERS
    $0
    SECTION MEMBERS
    Register Now *Additional discounts may apply at checkout

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    Surveying the Truth: False Advertising and Trademark Litigation

    Event Details

    Format

    Teleconference

    Date

    Feb 02, 2016

    2016-02-02T15:00:00-05:00 2016-02-02T16:00:00-05:00 Surveying the Truth: False Advertising and Trademark Litigation

    ADL will sponsor a 3-part webinar series about use of surveys in false advertising and trademark litigation. Session 1, “Surveying the Truth: False Advertising and Trademark Litigation,” will explore the history of surveys in litigation, trends, and best practices for getting studies admitted. We’ll discuss survey and “field” experiments, including conjoint analysis and hybrid approaches, and how one “apportions” the influence of a part of a deal or product on consumer choice and price paid.

    Moderator:
    •Christopher Cole, Crowell & Moring, Washington, D.C.

    Panelists
    •August Horvath, Kelley Drye & Warren, New York, NY
    •Professor Joel Steckel, New York University, New York, NY
    •Kristina Shampanier, Ph.D., Analysis Group, Boston, MA

     

    For this and all upcoming events visit https://shop.americanbar.org/eBus/ABAEventsCalendar.aspx

    FREE:  Antitrust Section Members, Government, Non-profit Employees, Students
    $25 Other Non-Members

    Explore Section benefits or call 1-800-285-2221 to join. Code RAT14IP25.   For this and all upcoming events visit http://AmBar.org/ATEvents.
     
    CLE
    The ABA is not seeking CLE credit for this program.

    Audio Archive
    Provided all releases are obtained, MP3 recordings of this program will be available to Section members on the Committee Program Audio page.
     

    Sponsors

    Advertising Disputes & Litigation

    Section of Antitrust Law

    Co-sponsors

    Consumer Protection

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