Feb

    A Virtual Fireside Chat with the FTC on Native Advertising

    2 PM EST

    On December 22, 2015, the FTC released its much anticipated guidance for marketers on use of native advertising, including specific information as to the FTC staff’s views as to when and how marketers need to disclose when online content includes a commercial message.  The FTC held a workshop to gather information in 2013 and the Enforcement Policy Statement on Deceptively Formatted Advertisements and companion Native Advertising: A Guide for Business are the result of that workshop plus two years of investigation and deliberation.  We will spend an hour with Laura Sullivan from the Advertising Practices Division who was a key member of the FTC’s team guiding this important effort.  She will review the guidance and answer your questions.

    Panelists
    • Amy Mudge, Venable LLP
    • Laura Sullivan, Bureau of Consumer Protection, Federal Trade Commission

    For this and all upcoming events visit https://shop.americanbar.org/eBus/ABAEventsCalendar.aspx

    FREE:  Antitrust Section Members, Government, Non-profit Employees, Students
    $25 Other Non-Members

    Explore Section benefits or call 1-800-285-2221 to join. Code RAT14IP25.   For this and all upcoming events visit http://AmBar.org/ATEvents.
     
    CLE
    The ABA is not seeking CLE credit for this program.

    Audio Archive
    Provided all releases are obtained, MP3 recordings of this program will be available to Section members on the Committee Program Audio page.

     

     

     

     

     

     


     

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    A Virtual Fireside Chat with the FTC on Native Advertising

    Event Details

    Format

    Teleconference

    Date

    Feb 11, 2016

    2016-02-11T14:00:00-05:00 2016-02-11T15:00:00-05:00 A Virtual Fireside Chat with the FTC on Native Advertising

    On December 22, 2015, the FTC released its much anticipated guidance for marketers on use of native advertising, including specific information as to the FTC staff’s views as to when and how marketers need to disclose when online content includes a commercial message.  The FTC held a workshop to gather information in 2013 and the Enforcement Policy Statement on Deceptively Formatted Advertisements and companion Native Advertising: A Guide for Business are the result of that workshop plus two years of investigation and deliberation.  We will spend an hour with Laura Sullivan from the Advertising Practices Division who was a key member of the FTC’s team guiding this important effort.  She will review the guidance and answer your questions.

    Panelists
    • Amy Mudge, Venable LLP
    • Laura Sullivan, Bureau of Consumer Protection, Federal Trade Commission

    For this and all upcoming events visit https://shop.americanbar.org/eBus/ABAEventsCalendar.aspx

    FREE:  Antitrust Section Members, Government, Non-profit Employees, Students
    $25 Other Non-Members

    Explore Section benefits or call 1-800-285-2221 to join. Code RAT14IP25.   For this and all upcoming events visit http://AmBar.org/ATEvents.
     
    CLE
    The ABA is not seeking CLE credit for this program.

    Audio Archive
    Provided all releases are obtained, MP3 recordings of this program will be available to Section members on the Committee Program Audio page.

     

     

     

     

     

     


     

    Sponsors

    Advertising Disputes & Litigation

    Consumer Protection

    Media and Technology

    Section of Antitrust Law

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