Jul

    Virtual Fireside Chat with the FTC on Endorsements and Testimonials

    3 PM EDT

    The FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, while not law, outlines the FTC’s position on how to use testimonials in a way so as not to run afoul of Section 5.  In addition to the business guidance, the FTC has published “What People Are Asking.”  The FTC Staff recently updated these FAQs including in some ways that have caused many marketers to look afresh at their disclosure practices and compliance plans.  SAL will sit down with Michael Ostheimer, one of the key attorneys from the update project, to discuss the updates and the FTC’s enforcement agenda, as well as answer your questions.  Questions can be submitted during the program or can be submitted before by directing them to AMudge@venable.com

    Moderator: 

    * Amy Mudge, Venable

    Speakers:

    * Michael Osteimer, Federal Trade Commission

    FREE:  Antitrust Section Members, Government, Non-profit Employees, Students
    $25 Other Non-Members

    Explore Section benefits or call 1-800-285-2221 to join. Code RAT14IP25.   For this and all upcoming events visit http://AmBar.org/ATEvents.
     
    CLE
    The ABA is not seeking CLE credit for this program.

    Audio Archive
    Provided all releases are obtained, MP3 recordings of this program will be available to Section members on the Committee Program Audio page.

     


     

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    Virtual Fireside Chat with the FTC on Endorsements and Testimonials

    Event Details

    Format

    Teleconference

    Date

    Jul 28, 2015

    2015-07-28T15:00:00-04:00 2015-07-28T16:00:00-04:00 Virtual Fireside Chat with the FTC on Endorsements and Testimonials

    The FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, while not law, outlines the FTC’s position on how to use testimonials in a way so as not to run afoul of Section 5.  In addition to the business guidance, the FTC has published “What People Are Asking.”  The FTC Staff recently updated these FAQs including in some ways that have caused many marketers to look afresh at their disclosure practices and compliance plans.  SAL will sit down with Michael Ostheimer, one of the key attorneys from the update project, to discuss the updates and the FTC’s enforcement agenda, as well as answer your questions.  Questions can be submitted during the program or can be submitted before by directing them to AMudge@venable.com

    Moderator: 

    * Amy Mudge, Venable

    Speakers:

    * Michael Osteimer, Federal Trade Commission

    FREE:  Antitrust Section Members, Government, Non-profit Employees, Students
    $25 Other Non-Members

    Explore Section benefits or call 1-800-285-2221 to join. Code RAT14IP25.   For this and all upcoming events visit http://AmBar.org/ATEvents.
     
    CLE
    The ABA is not seeking CLE credit for this program.

    Audio Archive
    Provided all releases are obtained, MP3 recordings of this program will be available to Section members on the Committee Program Audio page.

     


     

    Sponsors

    Section of Antitrust Law

    Co-sponsors

    Federal Civil Enforcement

    Media and Technology

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