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    Trademark Law in a Social Media World [CC]

    Trademark Law in a Social Media World [CC]
    CLE 60 min

    Trademark Law in a Social Media World [CC]

    Join us to explore the evolving landscape of trademarks in the digital age. Learn how social media, new media formats, and cultural shifts impact trademark selection, use, and enforcement. Gain insights into domestic trademark law, distinctiveness, likelihood of confusion, cybersquatting, and social media trademark use. Discover effective enforcement strategies on social media platforms and the importance of online trademark monitoring.

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    Closed Captioned.

    Many brands today are more than just trademarks - they are the stuff of celebrities and social media influencers and icons of modern culture. Trademarks may represent luxury, comfort, nostalgia, controversy, intrigue, and so much more, but whatever words come to mind when consumers interact with a brand, that trademark often represents one of the most -if not the most-valuable assets of the company. Today, however, the impact of social media, new media types and formats, and shifting cultural norms all challenge the way a company selects, uses, and enforces a brand, and thereby, the factors a lawyer must consider when advising clients on their valuable trademark assets. Accordingly, this CLE will look at major topics in domestic trademark law, distinctiveness and the likelihood of confusion test, and overlap those concepts with issues like cybersquatting, social media trademark use and misuse, and various enforcement mechanisms, paying close attention to the interplay of technology and law on brands.

    Learning Objectives:

    • Understand how trademark selection and enforcement strategy must give critical attention to the way the mark/brand will be used in social media and on the internet.
    • Understand how companies will acquire and protect social media and internet assets associated with their trademark(s)
    • Explore the various means of enforcement of trademarks on social media platforms and how those enforcement techniques overlap with or diverge from traditional enforcement.
    • Learn about the importance of online trademark monitoring across social media platforms.

    Product Details

    Product Code

    EP2405TLIOLC

    Duration

    60

    Publication Date

    5/30/2024 12:00:00 AM

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