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    The Role of Consumer Surveys in IP Litigation [CC]

    The Role of Consumer Surveys in IP Litigation [CC]
    CLE 60 min

    The Role of Consumer Surveys in IP Litigation [CC]

    Consumer surveys are one of the most powerful tools available in intellectual property litigation. Despite widespread use, however, many attorneys are largely unfamiliar with the basics of consumer surveys and how they can be used effectively in intellectual property matters.

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    Closed Captioned.

    Consumer surveys are one of the most powerful tools available in intellectual property litigation. Despite widespread use, however, many attorneys are largely unfamiliar with the basics of consumer surveys and how they can be used effectively in intellectual property matters. Join Brian Sowers and John Strand for a one-hour program where they will discuss the use of consumer survey evidence in intellectual property litigation. This session will focus on how consumer surveys are typically used in IP matters, as well as emerging trends that can impact the evidentiary weight given to them.

    Product Details

    Sponsors

    Applied Marketing Science (AMS), Section of Intellectual Property Law

    Product Code

    PT2403IPOLC

    Duration

    60

    Publication Date

    10/24/2024 12:00:00 AM

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