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Student Athletes and Virtual Branding: A Practical Discussion on Monetizing and Protecting Your Brand in the Digital World Regional CLE Program: Virtual
Student Athletes and Virtual Branding: A Practical Discussion on Monetizing and Protecting Your Brand in the Digital World Regional CLE Program: Virtual
As a result of the recent Supreme Court decision in NCAA v. Alston and technological advances, student athletes and companies have new avenues to profit and protect their personal and corporate brands. Currently, student athletes are able to profit off of their name, image, and likeness (NIL). However, the boundaries of such exploitation have yet to be defined. New rules, laws, and litigation are on the horizon.
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Closed Captioned.
While NIL and brands have been part of the digital world for some time (for example in video games), recent advances in technology provide a new world for exploitation of these intellectual property rights. Indeed, with the development of virtual worlds (including the metaverse), avatars, NFTs, and the like, individuals and companies need to plan ahead to ensure that they are protecting their NIL and brands in the physical and ever-present digital worlds. As laws and litigation continue to evolve, athletes, agents, and businesses should be flexible so they can adapt when circumstances change.
Product Details
Speakers
Gabriel Adam Feldman, Ikenna Ezeh, Kaiden Smith, Mary Ellen Roy, Pamela Jacqueline Bebry, Roberto Sebastiano Terzoli Jr, Traci V Bransford
Moderators
Product Code
LT2207ATHOLC
Duration
120
Publication Date
7/20/2022 12:00:00 AM
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