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One Click from Disaster: The Fair Lending Implications of Digital Targeted Marketing in a Big Data World [CC]
![One Click from Disaster: The Fair Lending Implications of Digital Targeted Marketing in a Big Data World [CC]](/content/dam/aba-cms-dotorg/products/ecd/ondemand/419113303/419113303.Def.L.png.transform/product-2x/img.png)
One Click from Disaster: The Fair Lending Implications of Digital Targeted Marketing in a Big Data World [CC]
This program will examine the potential fair lending pitfalls related to digital targeted marketing and the developing regulatory landscape with respect to same. In the wake of various regulatory actions focused on marketing practices conducted through various social media platforms (e.g., HUD v. Facebook), a panel comprised of in-house practitioners, regulators/public policy and artificial intelligence experts will discuss the fair lending issues and risks that may arise in AI-driven digital marketing for financial services products, particularly as institutions seek to leverage new and more expansive data to provide more personalized and relevant content to consumers. The panel will also provide practical advice for managing risk in this developing space.
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Product Details
Panelists
Albert Douglas Chang, Brian Patrick Larkin, Jason Miller Cover, Manuela Veloso, Stephen Hayes
Sponsors
Co-sponsors
Consumer Financial Services, Young Lawyer
Product Code
CL2109VSAM46OLC
Duration
60
Publication Date
9/23/2021 12:00:00 AM
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