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Right of Publicity: Analysis, Valuation, and the Law
Every sport has unique IP licensing issues from NASCAR and boxing to collegiate athletes.
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Closed Captioned.
This program, IP licensing in sports, wil including trademarks, logos, and branding where the issues vary based on specific sports. For example, NASCAR and boxing have different licensing issues than many other sports since the athlete wears their endorsements and sponsors on their apparel. Also discussed will be best practices for attorneys representing collegiate athletes with name, image, and likeness (NIL) Agreements. For example, the college athlete may eagerly enter into an NIL agreement with an agent without legal representation and the terms of that agreement could potentially implicate the athlete negatively when they are actually drafted into the league due to conflicting provisions with the terms of a standard Agency marketing, appearances and endorsement agreement which is typically signed contemporaneously with a Standard Representation Agreement (SRA) from an agent. Key terms of the standard collegiate NIL and Agency marketing agreements and SRA will be discussed to touch on typical areas where the athlete���s attorney should know whether they have some negotiating power.
Forum on the Entertainment and Sports Industries, Section of Dispute Resolution, Section of Intellectual Property Law, Section of Science & Technology Law
PT2109IPFW7OLC
60
9/30/2021 12:00:00 AM
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Right of Publicity: Analysis, Valuation, and the Law
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